(Senior) Marketing Manager, The Festival of Connoisseurs (TFOC)
Full-time
Company Description
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.
Job Description
About The Festival of Connoisseurs (TFOC)
The Festival of Connoisseurs is Asia's premier luxury lifestyle platform, launching in Hong Kong in November 2026, backed by a strategic partnership between Informa Markets and the Hong Kong Tourism Board (HKTB).
TFOC introduces Asia's first-ever "City-as-Your-Showroom" concept—transforming Hong Kong into a living luxury universe by staging premium exhibitions and experiences across the city's most iconic venues and destinations, rather than confining them to a single exhibition center.
The Festival showcases nine dynamic worlds of connoisseurship:
Marina (Yachts & Marine)
Marque (Supercars & Automotive)
Vault (Haute Jewellery & Horology)
Galerie (Art & Masterpieces)
Passage (Premium Travel)
Estate (Luxury Properties)
Zenith (Private Aviation)
Vitalis (Wellness)
Culinaire (Fine Dining & Rare Spirits)
ROLE SUMMARY:
We are seeking an exceptional (Senior) Marketing Manager to lead the marketing strategy and execution for TFOC—a groundbreaking luxury lifestyle platform that will redefine premium events in Asia. This is a rare opportunity to build a flagship event from the ground up, working at the intersection of luxury, lifestyle, and destination marketing.
You will be responsible for developing and executing integrated marketing campaigns that position TFOC as the must-attend event for luxury connoisseurs, high-net-worth individuals, premium brands, and trade buyers across Asia and globally.
PRINCIPAL DUTIES AND RESPONSIBILITIES:
Strategic Marketing Leadership
Develop and execute the annual marketing strategy for TFOC, aligning with business objectives and revenue targets
Position TFOC as Asia's premier luxury lifestyle platform, building brand awareness and prestige across target audiences
Create compelling brand narratives that bring the "City-as-Your-Showroom" concept to life
Drive integrated campaigns across multiple luxury verticals (Marina, Marque, Vault, Galerie, etc.)
Brand & Communications
Lead PR and media relations strategy, securing high-impact coverage in luxury, lifestyle, trade, and business media
Develop relationships with key media partners, luxury publications, and influencers across Asia and internationally
Craft press releases, media kits, and thought leadership content that elevate TFOC's positioning
Manage brand partnerships and collaborations with luxury brands, cultural institutions, and strategic partners
Trade Marketing & Demand Generation
Design and execute B2B marketing campaigns to attract premium exhibitors and sponsors across nine luxury verticals
Develop B2C strategies to drive high-net-worth visitor attendance and engagement
Create targeted campaigns for VIP audiences, collectors, connoisseurs, and trade buyers
Partner with HKTB and strategic partners to leverage destination marketing opportunities
Event Marketing & Experiential
Plan and execute pre-event, on-site, and post-event marketing activations across Hong Kong's iconic venues
Design immersive brand experiences that showcase the "City-as-Your-Showroom" concept
Coordinate with venue partners, luxury brands, and stakeholders to deliver seamless citywide experiences
Manage VIP programs, exclusive previews, and invitation-only experiences
Digital Marketing & Content
Oversee digital strategy including website, social media (WeChat, Instagram, LinkedIn, RedNote, TikTok etc.), email marketing, and paid media
Create premium content (videos, photography, editorial) that reflects luxury brand standards
Leverage influencer and KOL partnerships to amplify reach within luxury communities
Drive data-driven campaigns using marketing automation and CRM platforms
Stakeholder Management
Collaborate closely with HKTB, strategic partners, and internal teams (sales, operations, events)
Manage agency relationships (creative, PR, media, digital, production)
Work cross-functionally with Informa Markets' global luxury event portfolio (Monaco Yacht Show, Top Marques Monaco, Jewellery Arabia, etc.)
Present marketing plans, performance reports, and insights to senior leadership
Qualifications
Experience:
8+ years in marketing, with significant experience in luxury brand marketing (fashion, jewellery, automotive, hospitality, lifestyle)
Proven track record in PR, media relations, and trade marketing
Strong event marketing experience, ideally with premium/luxury events, exhibitions, or festivals
Experience managing integrated campaigns across B2B and B2C audiences
Demonstrated ability to build brands from the ground up or launch new products/events
Skills & Expertise:
Deep understanding of luxury consumer behavior, high-net-worth audiences, and connoisseur communities
Exceptional storytelling and brand-building capabilities
Strong media relationships and PR acumen
Experience with experiential marketing and creating immersive brand experiences
Digital marketing proficiency (social media, content marketing, influencer partnerships)
Budget management and ROI-driven marketing approach
Stakeholder management and cross-functional collaboration
Language Requirements
Fluent in English (essential); Mandarin (highly preferred); Cantonese (advantageous).
Personal Attributes:
Passion for luxury, lifestyle, and connoisseurship
Creative thinker with meticulous attention to detail
Entrepreneurial mindset—comfortable building something new
Culturally sophisticated with an appreciation for art, design, and craftsmanship
Strong executive presence and ability to engage with C-level stakeholders
Thrives in fast-paced, high-stakes environments
Preferred Qualifications
Experience working with luxury brands or premium automotive/yacht/jewellery brands
Background in destination marketing or tourism
Experience with citywide events or multi-venue activations
Established network within Hong Kong's luxury, lifestyle, and cultural communities
Experience with Salesforce, marketing automation platforms, and analytics tools
Additional Information
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com.
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here.