Marketing Content Writer

Join Railsware! Tech-savvy? Marketing? Copywriter? Here's what we mean: You know how to make tech products feel accessible and desirable You own the entire content lifecycle, from research through publication and performance analysis You balance creative storytelling with conversion-focused precision You collaborate effectively with technical teams and translate their insights into user-centric narratives You make strategic content decisions, not just execute briefs What’s your impact? You'll craft the content that helps business analysts, marketing teams, and operations leaders discover how data integration can transform their workflows. Your words will appear on high-stakes landing pages, in conversion-critical case studies, and across channels where first impressions matter. If that inspires you, apply now! What are we looking for? Professional background: 4+ years of experience in content writing across various formats 2+ years creating content for SaaS with demonstrable results (landing pages that converted, campaigns that resonated, narratives that stuck) UX writing expertise. You create clear, scannable content that guides users naturally toward decisions Portfolio required. Show us landing pages, case studies, product marketing, or campaigns where your words made the difference Content Craft: Making tech brains. You can talk to engineers about API architecture and turn it into a compelling customer story about workflow automation Narrative and analytical mastery. You structure complex information logically and know how to build trust through content Research depth. You enjoy digging into unfamiliar topics (data warehouses, marketing attribution, business intelligence) and extracting what matters to your audience Writing excellence. Perfect grammar, consistent tone, ability to adapt your voice to match brand personality – you know the drill Precision and detail. You catch inconsistencies, ask the right questions, verify claims, and maintain quality across all deliverables Communication and Teamwork: Confident with experts. You can interview product managers, engineers, and designers, challenge assumptions respectfully, and distill their knowledge Self-directed ownership. You manage your workload, juggle multiple content streams, prioritize effectively, and deliver without constant oversight Product understanding. You proactively learn how Coupler.io works, what problems it solves, and why customers choose it End-to-end accountability. You see projects through from brief to publication, including revisions and stakeholder reviews Fluent English, of course, not only for creative writing but also for communication with colleagues Would be a plus: Experience with Google Analytics (GA4) and using data insights to optimize copy performance Hands-on familiarity with data analytics tools (Tableau, Looker Studio, Power BI): you've used them, not just written about them Comfort working in Figma or similar design tools to input and refine content directly Technical writing or documentation experience that demonstrates clarity under complexity What will you do? Own marketing content creation across formats (landing pages, case studies, social media, email campaigns, and product marketing materials) to drive awareness and conversion Research thoroughly by diving into technical documentation, competitor positioning, customer feedback, and industry trends to inform your writing Collaborate with product, marketing, and engineering teams to gather insights, validate technical accuracy, and align content with business goals Turn complexity into clarity. Transform tech use cases, data workflows, and integration patterns into engaging stories that resonate with business users Ensure brand consistency while meeting conversion objectives. Make your content feel distinctly Coupler.io and drive measurable results Grow and learn. Master new topics spanning data integration, analytics tools, business processes, and technical concepts relevant to our audience Think beyond execution. Come up with strategic ideas for thought leadership, brand storytelling, content distribution, and user engagement across all channels Keep quality high. Deal with fact-check claims, coordinate stakeholder reviews, and ensure accuracy before publication Measure and optimize. Make data your friend to track content performance and use insights to improve future work