B2B Marketing Analytics Lead
Contract | 12 Months
London (Hybrid EC1: 3 days office / 2 days remote)
Up to £96,000 base salary per year.
If you've built your career turning complex marketing data into clear, commercial decisions - this is worth your attention.
We're partnering with a global, product-led technology organisation operating at significant scale, known for its investment in data, experimentation, and modern marketing infrastructure. Their Growth Marketing & Insights function is expanding and looking for a senior B2B Marketing Analytics specialist to step into a high-impact role.
What you'll be doing:
- Own performance analysis across key B2B channels (paid media, ABM, email, web, events)
- Deliver full-funnel insights - from engagement through to pipeline contribution and conversion
- Build and refine measurement frameworks that drive consistent, decision-ready reporting
- Develop Power BI dashboards that marketers actually use
- Influence budget allocation and optimisation through clear, commercially grounded insights
- Partner closely with Campaigns, Marketing Ops, and Sales to shape strategy
- Contribute to attribution, incrementality, and experimentation workstreams
- Improve data quality, tracking, and reporting scalability across the marketing ecosystem
What they're looking for:
- 8+ years in B2B marketing analytics / performance measurement
- Strong understanding of demand gen, ABM, and channel performance
- Hands-on experience with Power BI
- Comfortable working with SQL + Excel (Python/R a bonus)
- Experience with platforms like Salesforce, Adobe Analytics, AEP, or similar
- Ability to translate data into clear recommendations that influence decisions
Why this role stands out:
- High visibility across senior marketing stakeholders
- Access to a mature, data-rich marketing environment
- Opportunity to shape how performance is measured at scale
- Blend of strategic thinking and hands-on analysis
This is a strong fit for someone who sits between analytics and commercial marketing, not just reporting numbers but shaping what happens next.
If you want to work in an environment where insights actually drive decisions - apply or message me directly.