Demand Generation Manager a.i.

Bijgewerkt 06/08/2026

• Lead demand generation activities
• Focus on pipeline generation

Over onze klant

A global technology company operating in the advanced manufacturing and industrial technology sector in the Netherlands.

Functie

In this role as Interim Demand Generation Manager:

• Develop and execute regional demand generation strategies across UK&I, Benelux, and the Nordics.
• Translate global marketing campaigns into local market activities aligned with regional business priorities.
• Drive pipeline creation and pipeline acceleration through targeted demand generation initiatives.
• Work closely with country leaders and sales teams to identify commercial opportunities and align marketing investments.
• Develop go-to-market plans tailored to regional markets and industry segments.
• Build and maintain strong relationships with senior stakeholders across sales, marketing, and leadership teams.
• Oversee and manage external marketing and event agencies to ensure successful execution and ROI.
• Plan and support trade shows, customer events, field marketing activities, and account-based marketing initiatives.
• Use Salesforce and 6sense to manage account targeting, campaign performance, and reporting.
• Analyse campaign performance metrics and provide actionable recommendations to stakeholders.
• Create presentations and reports for leadership teams, translating marketing performance into commercial outcomes.
• Support content localisation and campaign production using AI-powered marketing tools.
• Ensure all marketing activities are aligned with company objectives, budgets, and governance requirements.

Profiel

A successful Interim Demand Generation Manager should have:

• Minimum 5 years of experience within B2B demand generation, field marketing, or regional marketing.
• Experience managing multi-country marketing programs across EMEA or international markets.
• Strong understanding of pipeline generation, lead management, and revenue-focused marketing.
• Hands-on experience with Salesforce.
• Experience using account-based marketing and intent-data platforms such as 6sense.
• Proven track record of working closely with sales teams and senior commercial stakeholders.
• Experience managing agencies, events, and external partners.
• Strong stakeholder management and influencing skills.
• Excellent presentation and communication abilities.
• Experience within manufacturing, industrial technology, engineering software, automation, or other complex B2B environments is highly desirable.
• Understanding of long sales cycles and CAPEX purchasing processes is advantageous.
• Exposure to AI-powered marketing platforms is beneficial.
• Fluent English communication skills are essential; additional Nordic language skills are considered a plus.
• Ability to operate effectively within a corporate and matrixed organisation.

Aanbod

• A high-impact interim leadership opportunity within a globally recognised technology organisation.
• Ownership of regional demand generation activities across multiple international markets.
• Exposure to senior commercial and marketing stakeholders.
• A hybrid working model with approximately two days per week in the Eindhoven area.
• Limited travel requirements, typically 1-2 days every six weeks across the UK&I, Benelux, and Nordic regions.

Please note: this assignment is available exclusively for self-employed professionals (ZZP) based in the Netherlands.

Contact

Rebecca Faitanini

Referentienummer

JN-082026-7077891

Vacature samenvatting

• Sector
• Sales

• Sub Sector
• B2B Sales

• Industrie
• Industrial / Manufacturing

• Vacatures per locatie
• Nederland

• Contract Type
• Temp

• Consultant
• Rebecca Faitanini

• Vacature referentie
• JN-082026-7077891