About the Role
Job Introduction
We’re looking for a high-energy, ideas-driven Content Creator to help shape the next generation of storytelling across the Daily Mail’s 150M-strong social audience and our growing network of digital-first brands.
This role is for someone who thrives on camera and knows how to turn ideas into content people want to watch. You’ll pitch, script and front videos designed to cut through on TikTok, and Instagram - bringing personality, strong storytelling, and confidence to everything you create.
You’ll help develop shareable formats and recurring series across our brands, while also taking part in branded and commercial content when needed.
Main Responsibilities
Create and front engaging video content across TikTok and Instagram with energy, personality and strong storytelling
Pitch creative ideas and new formats - from explainers and reactions to reviews, challenges, street formats and creator-led series
Turn trending stories and cultural moments into fast, engaging content
Write punchy scripts, hooks and captions tailored for social platforms
Collaborate with producers, editors and social teams to experiment with new formats and storytelling styles
Confidently feature in branded and commercial content, keeping it authentic and aligned with the audience
Help build audience-first content that resonates with younger viewers
Person Specification
A confident on-camera presence - comfortable leading videos and bringing energy to content
Full of ideas and excited to try new formats, series and creative concepts
A strong feel for what works on TikTok and Instagram
Proactive and self-starting -someone who spots opportunities and runs with them
Able to turn ideas into simple, engaging scripts that work on social
Comfortable working closely with producers and editors to bring content to life
Happy to feature in branded and commercial content when needed
Genuinely plugged into pop culture, internet trends and online conversations