Product Marketer

San Francisco, United States - US, USRemoteusvia direct

// Job Type

Full Time

// Salary

USD 120,000 - 160,000/year

// Salary Range

120,000–160,000 USD / year

// Posted

1 week ago

// Work Mode

remote

About the Role

<div>Location: Remote (US) — SF PreferredCompensation: $120,000 – $160,000 YearlyDepartment: MarketingBenefits: Health, dental, vision, 401(k), flexible PTO, remote-first. </div>About Search Atlas GroupSearch Atlas is an agentic marketing platform that builds marketing systems designed to execute work, not just report on it. We combine SEO tools, AI-powered content, site management, vibe-coded website building, and Google Ads automation into a single system.We are a $30M+ ARR company with 215 employees, and we are defining the category of “agentic marketing” — the next evolution where AI agents handle the execution layer of marketing while humans focus on strategy and creativity. We have grown without external funding, with a clear path toward $100M through focused product development and disciplined execution. The OpportunitySearch Atlas is hiring a Product Marketer to own how we position, message, and take our platform to market. This is a high-impact, hands-on role where you will be the person who makes sure the market understands what Search Atlas does and why it matters. Each of our product lines competes with established players — Ahrefs, SEMrush, Webflow, Jasper, and more. Your job is to make the case, product by product and feature by feature, for why Search Atlas is the better choice, and why the integrated platform creates value that no collection of point solutions can match. You will work cross-functionally with every team in Marketing, plus Product, Sales, and Customer Success. This is a role with high visibility and direct impact on revenue.What You’ll Do1. Positioning & Messaging<ul><li>Develop and maintain positioning and messaging for all Search Atlas product lines — SEO, content, site management, vibe coding, Google Ads, and the integrated platform.</li><li>Create product one-pagers, feature briefs, and messaging documents that Sales, Marketing, and Customer Success use daily.</li><li>Translate technical product capabilities into clear, compelling language for marketing directors, CMOs, agency owners, and hands-on practitioners.</li><li>Continuously refine messaging based on competitive intelligence, customer conversations, and market feedback.</li></ul>KPIs: Messaging docs completed per quarter; internal adoption rate by Sales and CS teams 2. Competitive Intelligence<ul><li>Track competitors across every product line — Ahrefs, SEMrush, Surfer, Jasper, Webflow, and more.</li><li>Build and maintain competitive battle cards that help the sales team win head-to-head deals.</li><li>Identify and clearly articulate Search Atlas’s advantages in each competitive matchup, with special emphasis on the integrated platform advantage.</li><li>Keep the company informed on competitive moves: pricing changes, feature launches, and positioning shifts.</li></ul>KPIs: Battle cards maintained and current; competitive win rate improvement 3. Sales Enablement<ul><li>Create the materials that help the sales team close: pitch decks, demo scripts, case studies, ROI frameworks, and objection-handling guides.</li><li>Work directly with sales reps to understand what they hear in the field and build enablement that addresses real buyer objections.</li><li>Develop personas and buyer journey maps that help sales have better conversations at every stage.</li></ul>KPIs: Enablement materials created; sales team usage and feedback scores4. Product Launches<ul><li>Support go-to-market for new product launches, major features, and platform updates.</li><li>Write launch messaging, coordinate with Brand and Growth teams on promotion, and ensure internal teams are briefed and ready.</li><li>Track launch performance and refine the playbook for future releases.</li></ul>KPIs: Launch adoption metrics; internal launch readiness scores5. Customer Stories<ul><li>Identify, interview, and write customer case studies and success stories that demonstrate real business impact.</li><li>Build a growing library of customer proof organized by product line, industry, and use case.</li><li>Partner with the Community team to find power users and advocates willing to be featured.</li></ul>KPIs: Case studies published per quarter; customer proof coverage by product lineWho You Are<ul><li>4–7 years B2B SaaS product marketing</li><li>Translate technical features into compelling messaging</li><li>Strong, clear, persuasive writing skills</li><li>Build sales enablement materials used by reps</li><li>Experience with competitive intelligence and battlecards</li><li>Cross-functional collaboration across product, sales, marketing</li><li>Self-directed, organized, manages workload independently</li><li>Experience supporting product launches and go-to-market </li></ul>Nice to haves:<ul><li>Experience in SEO or martech (Ahrefs, SEMrush, HubSpot)</li><li>Marketing AI-powered products</li><li>Background at a multi-product platform company</li><li>Experience at a $20M–$100M ARR company</li><li>Familiarity with PLG or community-led growth.</li></ul>Recruitment Process<ol><li>Initial screening call with our recruitment team</li><li>Skills assessment or work sample</li><li>Interview with Hiring Manager</li><li>Final interview with Leadership</li><li>Offer extended </li></ol>Search Atlas Group is an equal opportunity employer. We are committed to building a diverse and inclusive team and welcome applicants of all backgrounds, identities, and experiences.

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