Senior Performance Marketing Manager, International

As a Senior Performance Marketing Manager, International, you will build and scale performance marketing programs across Europe and the UK. You will own channel-level acquisition strategy, measurement rigor, and budget allocation to deliver efficient user growth and revenue. This role requires strong analytical depth, hands-on channel management experience, and the ability to translate complex data into clear recommendations for senior leaders. You will play a critical role in shaping how we test, measure, and optimize growth across markets! This role is based in our Menlo Park, CA and New York City, NY offices,, with in-person attendance expected at least 3 days per week. At Robinhood, we believe in the power of in-person work to accelerate progress, spark innovation, and strengthen community. Our office experience is intentional, energizing, and designed to fully support high-performing teams.  What you’ll do Build performance marketing strategy across brokerage and crypto products in international markets, with accountability for acquisition volume, customer acquisition cost (CAC), lifetime value (LTV), and payback period by country and channel Develop and implement measurement approaches to evaluate channel incrementality and identify points of diminishing returns across EU and UK programs Partner with data science and external measurement vendors to design and execute match market tests and lift studies that quantify incremental cost per acquisition (CPA) and return on ad spend (ROAS) Work closely with creative and legal teams to develop country-specific messaging and creative strategies aligned with regulatory requirements and market nuances Collaborate with product marketing teams to design channel-specific user journeys and experiments that improve conversion rates and downstream revenue What you bring 7+ years of performance or growth marketing experience in consumer financial services, fintech, or a similarly data-intensive industry Experience launching and scaling paid acquisition programs in Europe and other markets outside the United States Demonstrated experience designing and running structured experiments, including A/B tests, match market tests, and multi-touch attribution systems across online and offline channels Strong analytical skills with experience using data to inform budget allocation, prioritization, and executive-level recommendations Familiarity with SQL and experience working directly with large datasets