WE ARE DENIM HEADS.
At G-STAR, we see no limit to what denim can do. We believe it can be force of progress and innovation for both people and planet. How? By hiring the most creative, curious and caring minds. People who think beyond fashion. Bringing big ideas to big challenges. Driven by possibility. Those who work hard, make mistakes, but always continue to grow. Denim is in our DNA, our people are our stitching.
Join the denim heads making raw denim!
We are committed to creating an inclusive environment and welcome applications from all qualified candidates, regardless of background, identity, or experience.
WHAT WE’LL DO TOGETHER:
From assortment briefing to design, product selection for EU DTC, to investment build and OTB management, you will balance creative vision with analytical rigor to optimize brand elevation, deliver commercial success, and support the broader business.
Working closely and in collaboration with other EU DTC category buying merchandisers to maintain a holistic view across genders, ensuring cohesive strategies and aligned messages.
YOUR TASKS & RESPONSIBILITIES:
1. Build the Full Price & Off-Price Global Assortment Strategy
- Define the seasonal product brief based on brand positioning, commercial goals, pricing architecture, and target customer profiles.
- Balance fashion-forward and commercial/evergreen product stories to ensure strong performance across all global markets.
- Select and curate the global product range distributed across all regions and channels (stores, e‑commerce, franchise partners, wholesale).
- Manage EU DTC monthly product capsules—from briefing and design alignment, to buying for G‑Star.com and EU DTC stores, to communicating monthly drops to retail teams, e‑commerce trade, and marketing.
- Oversee Rivet line creation for both global DTC and Wholesale accounts.
- Partner with Wholesale on quarterly seasonal product briefs, including functional requirements and price-point strategy.
- Ensure each assortment is globally cohesive while allowing for regional adaptation (climate, cultural preferences, price sensitivity).
- Identify opportunities for capsule collections, and localized product needs.
2. Deep Commercial & Customer Insight
- Review historical sales, margin, returns, and sell‑through performance to guide future buying decisions.
- Analyze emerging trends, competitive activity, and global market behavior, adjusting in-season DTC planning (STM approach) and identifying key trend directions for future wholesale mainline assortments.
- Actively stay connected to the market through regular store visits and in‑store working days to deeply understand the G‑Star consumer—their behaviors, needs, and opportunities—and translate these insights into relevant and compelling DTC collection drops.
3. Collaboration With Design & Product Managers
- Provide structured feedback to Design on best sellers, missed opportunities, and market-specific requirements.
- Participate in trade reviews and shape range architecture, SKU count, colorways, and price-tier decisions for both DTC monthly capsules and Wholesale global lines.