Description
We're building our Creative Production department from scratch. The Creative Production Lead is a hands-on role that owns the full creative production pipeline for paid user acquisition and manages a team of creative producers and designers. This person builds the entire system from the ground up — process, backlog, templates, automation, reporting, and the bonus structure — and drives it to measurable performance. The role works in constant collaboration with the User Acquisition team, tying every creative to real performance data.
Responsibilities
- Own end-to-end creative production (hands-on) and manage the creative producers and designers team.
- Deeply understand user acquisition across Meta, Snapchat, TikTok, and Reddit — the niches, user psychology, products, and what does and doesn't work on each platform.
- Run daily/weekly competitor analysis using spy tools — track competitors' creatives, angles, winners, and estimated spend.
- Produce competitor-analysis reports with concrete creative recommendations and where to aim next.
- Build and own the task backlog and pipeline — clear tasks for creative producers and the design team.
- Set and hit OKRs/KPIs based on number of creatives per week, volume launched, and creative win rate.
- Localize and adapt creatives for different platforms, resolutions, devices, and browsers — building reusable templates and systems.
- Make data-driven decisions in constant collaboration with the Head of UA / UA team: analyze which creatives perform and which don't, per creative.
- Work with logs and build proper testing logic — never scale creatives blindly; understand statistically what's working.
- Use AI heavily for creative production: video generation, image generation, subtitles/captions, and iteration.
- Own planning, reporting, and system-building. Automate everything that can be automated — creative uploads, localization, adaptation across formats/devices/browsers.
- Manage, motivate, and grow the team; run the bonus system.
Requirements
- Proven hands-on creative production experience for paid UA (Meta, Snapchat, TikTok, Reddit).
- Strong grasp of niches, user psychology, and what drives performance in web2web / subscription products.
- Experience with competitor/spy tools and producing actionable competitor reports.
- Data-driven mindset — comfortable analyzing creative performance metrics (win rate, spend, CPA impact) alongside the UA team.
- Experience building backlogs, pipelines, and creative production processes from scratch.
- Strong with AI creative tools (video gen, image gen, subtitles) and automation.
- Experience managing creative producers and/or designers.
- Strong planning, reporting, and system-building skills; highly autonomous.
Nice to have
- Experience localizing and adapting creatives across multiple platforms and markets at scale.
- Experience building bonus/motivation systems for creative teams.
Working conditions
- Leadership role in a newly formed department, building the system and team from the ground up.
- Close daily collaboration with the User Acquisition team.
- Remote