Senior Business Development Manager

What will you be doing? The CPG department works with nationally recognised FMCG suppliers with household brand clients, providing solutions to business challenges based upon our data. The team are responsible for client retention, contract renewal, and revenue growth through products and services which meet the business needs of clients. The overall aim is to boost our client’s market or category understanding whilst building brand equity. This is an exciting opportunity to join our MidMarket National team within the CPG division of Circana and continue the fantastic growth that Circana have enjoyed in this important area over the past few years. The Senior Business Development Manager role demands a strong commercial approach. You will work with an account base of Circana’s top-tier clients that consist of well-known household brands and private label manufacturers. Your key focus will be to retain and grow your clients through strong relationships and the realisation of Circana’s strategy.   Job Responsibilities Drive Client Growth: Identify and pursue opportunities to expand client relationships by aligning Circana’s data and software solutions with their strategic goals. Manage the Sales Cycle: Lead end-to-end sales processes including prospecting, needs assessment, solution development, negotiation, and closing. Collaborate Cross-Functionally: Partner with internal teams (e.g., Client Insights, Product, and Analytics) to deliver integrated solutions and ensure client success. Maintain Industry Expertise: Stay current on trends in [retail, CPG, or general merchandise] to position Circana as a thought leader and trusted advisor. Build Strategic Relationships: Develop and maintain strong relationships with key stakeholders across client organisations, including decision-makers and influencers. Utilise Sales Tools and Platforms: Leverage Circana’s proprietary platforms (e.g., Unify+, Liquid Data, Intelligence Suite) to support client engagements and solution delivery. Achieve Revenue Targets: Meet or exceed individual and team sales goals through disciplined pipeline management and strategic account planning. Champion Client Success: Ensure client satisfaction by proactively addressing challenges, identifying growth opportunities, and delivering consistent value. Support Innovation and Feedback: Provide market feedback to internal teams to help refine offerings and contribute to product development.