About the Role
You'll be joining as the first dedicated product marketing hire, with real influence over how a growing fintech business positions itself for its next stage of growth.
Responsibilities include:
- Owning product positioning and messaging across all three core products
- Building out buyer personas and tailoring content to different audiences and industries
- Creating blogs, webinars, explainer videos and SEO-driven content to grow organic traffic
- Partnering with the product team to shape messaging as new features are released
- Supporting campaigns and paid activity with sharp, on-brand product copy
- Arming the sales team with collateral, case studies and scripts that actually move deals forward
- Working with customer success to keep communications clear, consistent and helpful
- Monitoring competitors and market trends to keep the wider team informed
The ideal candidate will have:
- Proven product marketing experience in B2B SaaS
- Knowledge of or experience in the financial sector (preferred)
- A natural, confident writing style with the ability to simplify complex topics
- Strong relationship-building skills across sales, product and customer success
- Comfort working in a high-ownership, autonomous role
Bonus: HubSpot experience and enthusiasm for using AI tools to improve workflow.