BettingJobs is partnering with a rapidly expanding, crypto-native online casino and sportsbook that is investing heavily in its brand and player acquisition as it moves into its next stage of growth. This is a standout opportunity to shape the marketing engine of an operator at the cutting edge of crypto gaming.
We are seeking a commercially minded Marketing Manager to own and execute multi-channel campaigns that drive acquisition, engagement and retention across international markets.
You are a creative yet data-led marketer who understands the pace and culture of crypto gaming. You are equally comfortable shaping big-picture strategy and rolling up your sleeves to deliver campaigns, and you know what resonates with a modern, crypto-savvy player base.
Responsibilities: - Plan, execute and optimise multi-channel marketing campaigns across acquisition, engagement and retention.
- Own performance across paid, affiliate, CRM, social and influencer channels to hit growth targets.
- Develop promotions, bonuses and campaigns tailored to a crypto-first audience and multiple markets.
- Work with content, design and product teams to deliver compelling, on-brand player experiences.
- Manage marketing budgets and report on ROI, CPA, LTV and other key commercial metrics.
- Monitor competitor activity and market trends to keep the brand ahead in a fast-moving space.
- Ensure all marketing activity meets responsible gambling and regulatory standards.
Requirements: - 2–3+ years in a marketing management role, ideally within a crypto casino or crypto-native iGaming operator.
- Direct experience at similar crypto-first gaming brands is strongly preferred (candidates from comparable operators will be prioritised).
- Proven success delivering multi-channel campaigns that drive measurable acquisition and retention.
- Strong grasp of crypto gaming audiences, communities and channels (including social and influencer).
- Data-driven mindset with hands-on experience managing budgets and reporting on performance.
- Excellent project management and cross-functional collaboration skills.
- Comfortable working remotely; being based in Asia would be an advatnage.