MARKETING MANAGER (M/F/D) - APP MARKETING

MARKETING MANAGER (M/F/D) - APP MARKETING Anstellung: Berufserfahrene Start: ab sofort Standort: Hamburg Do you have a passion for KPIs and performance marketing? Our Performance Marketing Team drives all online and offline campaigns with a clear mission: to make fast, data-driven decisions, leverage KPI insights, and craft innovative strategies that keep us ahead of the competition. As part of our dynamic, ambitious, and data-driven Paid Social & App Marketing Team, you’ll join a supportive environment that values collaboration, innovation, and knowledge-sharing. We work with focus and passion – whether through close project collaboration or connecting at team events. As a Marketing Manager (m/f/d) App Marketing, you will take ownership of planning, executing, and optimizing App Marketing and Paid Social campaigns across multiple platforms. You will play a key role in driving performance, identifying growth opportunities, and leveraging data-driven insights to maximize efficiency and effectiveness. RESPONSIBILITIES Full ownership of app marketing campaigns (Facebook, Instagram, Google, Apple) from strategy to execution Define, monitor, and analyze KPIs (e.g., ROAS, CPI) to enable data-driven decisions Manage budgets, forecast performance, and scale campaigns to maximize results Run analyses, A/B tests, and experiments to drive continuous optimization Track industry trends and identify growth opportunities with strategic initiatives Collaborate with Design, Media, Analytics, and Tech teams on creatives and automation Mentor junior team members and share best practices REQUIREMENTS Degree in business administration or related field (e.g., media management, e-commerce) 1.5+ years of experience in app marketing, ideally in a fast-paced environment Strong analytical skills with ability to interpret data and derive actionable insights Knowledge in app marketing, including campaign setup & targeting; Paid Social (e.g., Meta Advantage+ catalogue ads) is a plus Hands-on experience with Adjust, Meta Business Manager, Google Ads, Apple Search Ads, App Stores, Smartly or similar tools Excellent English skills, both written and spoken BENEFITS Hybrid working Täglich frisches Obst Sportkurse Exklusive Mitarbeiter Rabatte Kostenlose Getränke Sprachkurse Company Events Relocation Unterstützung Mobilitätszuschlag Zentrale Lage Flexible Arbeitszeiten Betriebliche Altersvorsorge Weiterbildungs- angebote Hunde erlaubt AY Academy Feedbackkultur Firmenfahrrad