About the Role
Turning every food post on social media into an orderable dishClient HungerStation Office United Arab EmiratesA person sees an average of 135 food posts a day on social media. Yet, when it's time to order, most Saudis stick to the safe options of pizza, burgers and shawarmas. As the leading food delivery platform in the Kingdom, we decided to bridge the gap between what they crave on screen and what they end up ordering. So we turned social media into the world's largest menu. By simply sending any food post to their DMs, HungerStation's AI-powered chatbot was able to identify the dish, and find the nearest restaurant serving that dish on the app. Challenge 71% of Saudis default to ordering the same dishes whenever they open the HungerStation app. So restaurants struggle to generate revenue from most of the items on their menu. Inspiration Social media is filled with endless content of mouth-watering dishes to crave from. We wanted to give our customers the power of turning their on-screen cravings into food on their plates. Idea We turn every food post on Instagram into a possible order through a chatbot that scans the post to identify the dish, and find the nearest restaurant serving it on the app. Growth By turning social media posts into orders, we were able to help Saudis expand their horizons and explore new dishes. As a result, we drove visibility to more on our partners' menus, and add more scale to their revenue.At a Glance100kNew users acquiredAt a Glance+17%Average sales growthAt a Glance+12%Order varianceslide 1 of 1Please provide your contact information to continue.Awards2025 Cannes Lions2025 Cannes Lions Creative Commerce Silver Lion 2025 Cannes Lions2025 Cannes Lions Brand Experience & Activation Bronze Lion 2025 Cannes Lions2025 Cannes Lions Creative Data Bronze Lion The One ShowThe One Show 2025 2 Merits 2025 The Clios Awards2025 The Clios Awards Creative Commerce Silver 2025 Dubai Lynx2025 Dubai Lynx Brand Experience Silver and Bronze 2025 Dubai Lynx2025 Dubai Lynx Creative Commerce Bronze 2025 Dubai Lynx2025 Dubai Lynx Creative Strategy Bronze 2025 Dubai Lynx2025 Dubai Lynx Direct Bronze 2025 Dubai Lynx2025 Dubai Lynx Media Bronze Cannes Lions 2025Cannes Lions 2025 Creative Commerce Silver Cannes Lions 2025Cannes Lions 2025 Brand Experience & Activation Bronze Cannes Lions 2025Cannes Lions 2025 Creative Data Bronze PressInsight & Strategy: The Social FeedContagious HungerStation & VML MENA turn social media into the world’s largest menuArab Ad HungerStation Turns Every Food Post Online into an Orderable DishLBB HungerStation turns food posts into a menu through ‘Social Feed’Campaing Middle East Related Content Microsoft Microsoft UAE Datacenters: Building Trust, Human to Human Breaking B2B norms, we transformed corporate communication into a human connection, reigniting trust and securing Microsoft's market leadership Read Case Study Department of Economy & Tourism Find your story Millie Bobby Brown and husband are taken on an incredible adventure in Dubai Read Case Study