Senior Insights Analyst

Due to continued growth in our D2C business and growing demand for data-led insight to support our business decisions we are recruiting for a Senior Insights Analyst to join the D2C Insights team; the team that drives customer-focused, data-led decision making across our direct-to-consumer strategy, product, PR & content, and business development teams. The team are responsible for insights across customer research, customer feedback, market intelligence, competitor analysis, and data-driven insights.  What you’ll be doing The Senior Insights Analyst will be responsible for the end-to-end delivery of insights and analytics projects from initiation to delivery.  This is a hands-on analytical role where you’ll use customer, market and third-party data to help improve our commercial performance and our customer experience.  You’ll work closely with internal stakeholders (particularly colleagues in Product and Marketing) and senior managers to understand their challenges, develop appropriate analytical solutions and deliver compelling data-led narratives and recommendations.  You’ll also act as a subject matter expert for data-led insights, supporting more junior members of the team to develop their skills.  What we’re looking for Graduate or postgraduate degree with a strong data and mathematical element (e.g. Maths, Statistics, Physics, Computer Science) or the equivalent work experience Previous experience working at a senior analyst level in a customer-led industry Proficient in SQL and working knowledge of one or more of the following: Python, R, SAS Proficient in the use of Business Intelligence tools and dashboard creation particularly Power BI  Advanced Excel skills Experience using digital analytics and customer experience tools such as Google Analytics, AppsFlyer, HotJar, Contentsquare Practical experience of statistical approaches such as AB and multivariate testing, and predictive techniques such as propensity modelling or clustering is desirable Experience in creating data-led narratives and stories for delivery to different stakeholder groups Some management or mentoring experience is desirable but not required.