Senior Acquisition Marketing Executive

We are a crypto-first entertainment platform operating across casino, sportsbook, and prediction markets, built for a digital-native audience. Fast, innovative, and data-driven, we combine cutting-edge technology with high-performance growth strategies to shape the future of digital wagering. Our audience is global and crypto-savvy, and our acquisition engine is built on performance, creativity, and rapid experimentation. The Opportunity: We are seeking a Senior Acquisition Marketing Executive to scale and optimise our customer acquisition ecosystem. You will take ownership of key acquisition channels - paid media, affiliates, streamers, creators, influencers, and performance partnerships, with a focus on traffic quality, FTD growth, CPA efficiency, and long-term value. Working closely with the Head of Acquisition, you’ll help drive strategy, execution, and measurable growth in a highly performance-driven environment. Key Responsibilities: Acquisition & Growth Manage and optimise paid media, affiliates, programmatic, creators, and influencer channels. Identify, negotiate, and onboard new partners (agencies, affiliates, publishers, creators). Test and scale new channels, creatives, geographies, and partner models. Optimise budgets, bids, and payout structures to maximise ROI and player quality. Monitor competitor activity and emerging opportunities. Performance & Analysis Own acquisition reporting and performance dashboards. Analyse FTDs, CPA, LTV, ROAS, retention, and incremental uplift. Conduct deep-dive reviews and recommend corrective or scaling actions. Deliver weekly and monthly performance insights with clear recommendations. Partner & Cross-Functional Collaboration Manage affiliate, creator, and media partner relationships. Oversee commercial terms, incentives, tracking, and compliance. Collaborate with BI, CRM, creative, and product marketing to optimise attribution, onboarding, and messaging. Testing & Optimisation Lead structured experimentation across creatives, offers, audiences, and geographies. Translate insights into scalable growth opportunities. Stay ahead of trends across crypto, Web3, esports, and creator ecosystems. Required Experience: 2+ years in acquisition or performance marketing (iGaming, crypto, fintech, or similar performance-led environments preferred). Strong understanding of paid media, affiliate marketing, and creator partnerships. Proven ability to scale measurable acquisition channels. Advanced analytical skills; confident using Excel/Sheets and performance dashboards (SQL/GA/Looker/Tableau a plus). Commercially strong, with experience negotiating partner terms.