About the Role
Content & GenAI Strategy Consultant (GN)
Consulting — Accenture is a global leader in professional services, dedicated to helping organizations transform their digital capabilities, optimize operations, accelerate growth, and enhance public services. Through our integrated solutions in Strategy & Consulting, Technology, Operations, Industry X, and Accenture Song, we empower our clients to reach new levels of excellence.Within Accenture Global Network (GN Song), we drive innovation and deliver value by crafting tailored digital strategies for some of the world’s most successful organisations. Our focus spans marketing, commerce & sales and service functions, supporting transformative strategies that boost business performance, enhance customer experience, and foster long-lasting relationships.THE WORK: Although no two days at Accenture are the same, your typical day might involve:Assess MarTech/AdTech architecture and define future roadmap.Gather requirements and design AEP solutions (CDP, AJO, CJA).Build schemas, integrations, segments, and dashboards in AEP.Lead data strategies, platform evaluations, and vendor assessments.Ensure privacy compliance and deliver end-to-end marketing integrations. WHAT’S IN IT FOR YOU? Although no two days at Accenture are the same, your typical day might include: Lead content supply chain, DAM, CMS, and omni-channel activation strategies. Act as a techno-functional content strategist across business, creative, and tech teams. Lead GenAI content solutions using Adobe Firefly and similar tools. Collaborate on GenAI prototypes, A/B testing, and interactive experience design. Audit DAM/AEM, define roadmaps, and co-create scalable AI-driven content solutions.