Position Description
Associate Digital Media Director
Description: We’re seeking an experienced Associate Digital Media Director to develop and execute strategic digital media initiatives across our client portfolios. You’ll drive multi-channel campaign strategy, analyze performance data to optimize results, and manage key vendor relationships. Success requires hands-on expertise across SEM, social, display, programmatic, video, and retail media channels.
Key Responsibilities:
Performance Analytics & Data-Driven Strategy
- Analyze campaign performance data to identify optimization opportunities and troubleshoot issues across all channels
- Evaluate campaign performance against KPIs using Google Analytics, Google DCM, Prisma, and platform-native dashboards
- Build custom reporting solutions and automated dashboards to track and measure campaign results
- Conduct A/B testing and multivariate testing to improve campaign performance
- Develop attribution models to understand customer journey and optimize budget allocation
- Synthesize complex data into actionable insights and strategic recommendations
- Present performance findings and insights to senior leadership and clients
Multi-Channel Strategy Development & Ownership
- Own development of comprehensive, innovative multi-channel media plans for assigned client accounts
- Build deep expertise across all digital channels: SEM, social, display, programmatic, video, and retail media
- Design and execute integrated SEM strategies including paid search optimization and keyword management
- Develop and optimize retail media strategies (Amazon, Walmart, Target, etc.) to drive sales and market share
- Produce performance-driven strategies focused on positive ROAS, lead generation, and subscription optimization
- Lead monthly/quarterly business reviews and annual multi-channel budget planning
Campaign Execution & Tactical Activation
- Oversee multi-channel campaign implementation, monitoring, and optimization
- Coordinate with creative, copywriting, and analytics teams for on-brand, on-message delivery
- Monitor performance and adjust tactics in real-time to optimize results
- Own complex deliverables and ensure alignment with strategic objectives
Vendor & Supplier Management
- Evaluate vendor capabilities, pricing, and performance to support client needs
- Conduct vendor selection processes and establish ongoing relationships
- Monitor vendor performance against SLAs and contractual obligations
- Negotiate favorable terms and pricing agreements to optimize client ROI
- Maintain vendor performance scorecards and lead problem resolution
Strategic Client Partnership
- Serve as main strategic partner to guide and develop current and future media planning
- Develop deep understanding of client business and identify growth opportunities
- Demonstrate thought leadership by identifying industry changes, emerging technologies, and competitive advantages
- Provide proactive recommendations with supporting data and competitive analysis
Cross-Team Collaboration
- Collaborate across teams to deliver integrated solutions and drive strategy execution
- Work with creative and development teams to produce digital assets aligned with strategic recommendations
- Contribute to new business pitches and proposal development
Required Qualifications:
- 7+ years managing paid media across digital channels (SEM, social, display, programmatic, video)
- 3+ years managing SEM campaigns with demonstrated expertise in paid search strategy and optimization
- 2+ years with retail media platforms (Amazon Advertising, Walmart Marketplace, Target Roundel, or similar)
- Demonstrated expertise in analytics and data interpretation with strong ability to extract insights from complex data
- Advanced proficiency with Google Analytics, Google DCM, Prisma, and reporting tools
- Experience with vendor and supplier evaluation, selection, and management
- Proven ability to develop innovative multi-channel media strategies for complex clients
- Strong understanding of performance media principles (ROAS, lead generation, subscription programs)
- Strong project management skills with ability to prioritize multiple tasks and meet deadlines
- Analytically minded with excellent problem-solving and troubleshooting skills
- Strong written and verbal communication skills
- Bachelor’s degree in Marketing, Communications, Advertising, Business, or related field
- Proficiency with Microsoft Office Suite and Google Workspace
Preferred Qualifications:
- Hands-on experience with Demand-Side Platforms (DSPs) for programmatic campaign management
- Advanced experience with Google DCM for campaign management and trafficking
- Advanced experience with Prisma for buy management (order, traffic, reconciliation)
- Advanced experience with marketing analytics platforms (Tableau, Looker, Data Studio)
- Experience building custom dashboards and automated reporting solutions
- Advanced knowledge of attribution modeling and customer journey analysis
- Experience with SEM management platforms (Google Ads Editor, Marin, Kenshoo)
- Advanced expertise in e-commerce marketing and retail media analytics
- Experience with A/B testing and experimental design
- Certifications in Google Analytics, Google Ads, or data analytics
- Portfolio demonstrating successful SEM and retail media campaigns with measurable ROI
- Experience presenting data-driven insights to C-level stakeholders