Senior Campaign Execution Specialist

The Senior Campaign Execution Specialist is responsible for planning and executing centralized Install Base and Net New campaigns across multiple channels. Collaborating closely with many teams, including Solution, Product, Digital and Regional Marketing, you will to build, optimize and scale campaigns to drive account progression. This is an exciting role for marketers who want to be at the center of execution The candidate will work on a variety of programs and actively contribute to the success of the central marketing team. Typical responsibilities will include: Own campaign workstreams, working closely with a wide range of stakeholders to build and run Segment and prepare audiences using approved data sources and criteria; ensure list hygiene, compliant data handling, and accurate campaign/initiative codes. Build, check and launch multi‑channel activations (email, paid/organic social, display, web forms/LPs) Coordinate cross‑functional inputs (Digital CoE, Content, Regional Marketing, BDR/Sales) and work directly with agencies where needed. Execute a structured test‑and‑learn plan (A/B and multivariate where applicable) with hypotheses and success criteria; document results and next‑step recommendations. Monitor and optimise, making evidence‑based adjustments to targeting, sequencing, offers, and cadence to improve conversions Report on campaign vs planned KPIs and demonstrate impact on revenue/pipeline Maintain accurate tracking and documentation. Contribute to budget stewardship for assigned activities and provide timely variance context to the manager. Leverage approved AI and automation tools to improve build speed and quality; share tips with the team. Model professional communication and etiquette, providing constructive feedback to partners and peers. Qualifications Proficiant hands‑on executing multi‑channel B2B campaigns (email, paid social, display, video, web) agency or in-house. Ideally B2B tech vendor background,  Experience with targeted marketing campaigns, including audience segmentation and personalized content delivery Strong project management discipline; able to manage multiple launches concurrently. Analytical mindset; experience in funnel KPIs and test‑and‑learn methods. Excellent copy collaboration skills; able to brief/iterate imagery and short‑form video. Familiar with first‑party data usage, intent/propensity signals and compliant data handling. Ability to quickly learn new marketing tools and tech Clear, proactive communicator—comfortable working across Digital, Industry and Regional stakeholders. Experience with conversational marketing  - preferred (e.g., Drift) and paid platforms (LinkedIn, Google). handling. Clear, proactive communicator—comfortable working across Digital, Industry and Regional stakeholders.