CRM & Retention Manager

BettingJobs is currently recruiting for with a Privately owned casino & sportsbook operator backed by successful individuals within the iGaming space. Our client is looking to hire a CRM & Retention Manager to join their growing team on a fully remote basis.    Key Responsibilities: Own and execute the end-to-end CRM and retention strategy across casino and sportsbook Build and optimise automated customer journeys across the full lifecycle (onboarding, activation, retention, reactivation) Plan and deliver multi-channel campaigns (Email, SMS, Push, In-App) Develop player segmentation and personalization strategies to drive engagement and LTV Manage campaign calendars aligned with key sporting events and promotional activity Analyse campaign performance and player behaviour to optimise results and reduce churn Design and manage bonus and promotional strategies with a focus on ROI Ensure all CRM activity aligns with compliance and responsible gambling standards Requirements 3+ years CRM/Retention experience within the iGaming industry (essential) Hands-on experience with CRM platforms (experience with BetConstruct CRM tools is a strong advantage) Strong analytical mindset with experience in segmentation, automation, and A/B testing Commercially driven with a clear focus on player value and profitability Comfortable working remotely in a start-up, fast-paced environment Strong communication and organisational skills