Head Of Brand (West End, London)

Head Of Brand - Global Wellness Brand

Fully Remote

Salary - Upto £80k DOE

Zachary Daniels are partnered with a rapidly growing consumer wellness brand. Since launching, the business has established itself as one of the fastest-growing challenger brands in its category, achieving significant year-on-year growth and expanding its presence across both direct-to-consumer and retail channels.

The Role:

The Senior Brand Manager will be responsible for shaping the brand strategy, strengthening market positioning and driving long-term brand equity. This is a high-impact role, owning the brand across every customer touchpoint and ensuring a consistent, premium and engaging experience across digital, retail and ecommerce channels.

Key Responsibilities:

• Develop and deliver the long-term brand strategy aligned with wider commercial objectives.

• Define and evolve brand positioning, messaging, tone of voice and value proposition.

• Act as the brand guardian, ensuring consistency across all customer touchpoints.

• Lead the planning and delivery of integrated brand campaigns across digital, social, ecommerce, email, retail and wider marketing channels.

• Develop campaign strategies that build emotional connection with customers while achieving commercial objectives.

About You:

• Proven experience managing TikTok Shop Affiliate programmes or creator partnerships.

• Strong understanding of TikTok Shop, UGC strategy, affiliate marketing and social commerce.

• Experience sourcing, recruiting and managing creator and influencer relationships.

• Highly commercial with strong analytical skills and the ability to optimise campaigns using data and performance insights.

• Excellent communication, relationship-building and stakeholder management skills.

• Previous experience within ecommerce, consumer goods, beauty, health, wellness or FMCG is highly desirable.

• Self-motivated and comfortable working within a fast-paced, remote-first environment.

Why Apply:

• Join one of the UK's fastest-growing digital consumer brands during an exciting phase of expansion.

• Take ownership of a high-growth social commerce channel with genuine autonomy and influence.

• Play a key role in shaping the future of the brand's TikTok Affiliate and UGC strategy.

• Work alongside a collaborative, ambitious and internationally distributed marketing team.

• Be part of a business that embraces innovation, creativity and entrepreneurial thinking.

BH36798