About the Role
Responsibilities:
Next Best Action (NBA) Execution: Help execute data-driven "Next Best Action" campaigns that leverage member insights to drive health outcomes and engagement across email, SMS, and push notifications.
Compliance & MLR Management: Act as the primary lead for the Medical, Legal, and Regulatory (MLR) review process. Ensure all marketing tactics meet corporate governance and FDA guidelines.
Strategic Coordination: Influence without authority in a highly matrixed organization, bridging the gap between Brand Strategy, Clinical Subject Matter Experts, and Agency Partners.
Omnichannel Journey Management: Draft creative briefs that translate complex healthcare benefits into "plain language" for patients while maintaining brand integrity.
MarTech Optimization: Utilize modern marketing tools (Adobe Journey Optimizer, Salesforce, or Veeva) to track campaign performance and post-analysis measurement.
Qualifications:
Experience: 2-7 years in Marketing, Brand Management, or Project Management within Pharmaceuticals, Biotech, PBM, or Managed Care.
Industry Fluency: Deep understanding of the healthcare landscape, including familiarity with patient privacy (HIPAA) and regulatory routing.
Technical Stack: Experience with workflow and CRM tools like Workfront, Veeva Vault/PromoMats, or Adobe Experience Cloud.
Organizational Acumen: Demonstrated ability to manage numerous high-stakes workflows simultaneously in a fast-paced environment.
Education: Bachelor's degree in Marketing, Health Communications, Business, or a related field.
Highly Valued Experience:
Experience in HCP (Healthcare Professional) or Patient Engagement marketing.
Familiarity with "Test and Learn" frameworks and A/B testing in a clinical context.
Prior experience at a major healthcare brand or an agency supporting pharma clients.
Skills:
Digital Marketing,Project Management,Attention to Detail.