About the Role
As the Product Marketing Manager, you’ll play a key role in how we connect with customers and drive growth for Robinhood Crypto in the US! In this role, you’ll lead go-to-market strategy for new products and features and help shape how we bring our crypto offering to market in a highly regulated and fast-moving environment.
We’re looking for a consumer product marketer who can build and execute strategies that drive awareness, adoption, and growth, partnering closely with cross-functional teams across product, creative, research, legal, compliance, and more!
This role is based in our New York City or Menlo Park offices, with in-person attendance expected at least 3 days per week.
At Robinhood, we believe in the power of in-person work to accelerate progress, spark innovation, and strengthen community. Our office experience is intentional, energizing, and designed to fully support high-performing teams.
What you’ll do
Own product marketing for Robinhood Crypto in the US, leading positioning and go-to-market strategy for new products and features as well as evergreen initiatives that drive adoption and engagement, in close partnership with regional counterparts
Partner with product, lifecycle, performance, creative, social, events, communications, legal, and compliance to define and deliver strategic growth initiatives
Serve as a strategic advisor to product teams, helping inform roadmaps and product improvements based on user insights and market feedback
Develop differentiated narratives and messaging informed by user insights, testing, and a deep understanding of the target audience
Craft marketing plans and creative direction that drive relevance, adoption, and sustained engagement for Robinhood Crypto
Define success metrics and track impact in partnership with product and data science teams, ensuring alignment with legal and compliance requirements
Be a strong customer champion, creative marketer, and problem solver
What you bring
7+ years experience in product marketing (or adjacent consumer growth/product roles) in tech
Strong go-to-market leadership, including shaping positioning, messaging, and integrated launch plans across channels
Ability to break down complex concepts so they’re simple, clear, and human
Strong relationship-building skills and ability to lead cross-functionally through influence
Data-informed decision making, including familiarity with experimentation and performance measurement
Fluency across key marketing channels (e.g., lifecycle, performance, in-product, and social) and how to sequence them for impact
Comfort operating in regulated consumer products and partnering closely with legal and compliance teams
Thrives in a fast-paced environment with a bias toward action