Marketing and Business Development Analyst (Law Firm Experience)

Marketing and Business Development Analyst
Location: New Jersey Office
Salary Range: $80,000 – $120,000 (commensurate with experience)

SourcePro Search is partnering with a leading law firm to find a Marketing and Business Development Analyst to join their high-performing Marketing Department. This strategic role is ideal for a data-savvy, research-driven professional who thrives at the intersection of analytics, market intelligence, and business growth strategy.

What You’ll Do:

• Conduct in-depth market research and competitive intelligence to identify trends, target opportunities, and support practice group growth strategies

• Create detailed client, prospect, and industry intelligence reports to inform business development efforts

• Track and analyze legal market developments, competitor activities, and industry-specific opportunities

• Leverage data and analytics to support strategic marketing and business development initiatives

• Maintain and enhance the firm’s CRM and experience databases, ensuring accurate matter reporting and data integrity

• Assist in RFPs, proposals, and pitch materials, ensuring alignment with firm brand and strategic goals

• Develop new marketing collateral to promote the firm’s services to targeted audiences

• Manage and track outreach campaigns using the firm’s CRM system, measuring engagement and results

• Produce impactful submissions for legal rankings and awards, collaborating with PR partners when needed

• Partner closely with attorneys and practice leaders to execute targeted business development initiatives

• Provide backup support during team absences or high-volume workload periods

What You’ll Bring:

• Bachelor’s degree with 3–5 years’ experience in marketing, business development, or analytics

• Professional services experience (law firm, accounting, consulting) strongly preferred

• Exceptional writing, proofreading, and editing skills

• Highly organized, detail-oriented, and able to manage multiple projects under tight deadlines

• Advanced skills in Microsoft Excel and PowerPoint

• Familiarity with Nexl, Foundations, Bloomberg Law, and Dun & Bradstreet a plus

• Strong interpersonal skills and ability to work both independently and in a collaborative team setting

• Willingness to travel between offices as needed

If you’re ready to bring your analytical expertise, market insight, and strategic thinking to a respected and dynamic legal team, we’d love to connect.