Company Marketing Mgr

Description

The Company Marketing Manager is responsible for driving traffic, sales, and guest engagement within company-owned restaurants by bringing the brand to life at the local level. This role ensures excellence in in-restaurant marketing execution, local store marketing (LSM), and community engagement—translating national campaigns into impactful, in-market experiences.

As a key partner to Operations, this individual works hand-in-hand with General Managers and field leaders to elevate the in-restaurant experience, increase frequency, and build strong community connections that drive sustainable growth.

Key Responsibilities

In-Restaurant Marketing Execution

• Ensure flawless execution of national and regional marketing campaigns across company-owned restaurants

• Own in-store merchandising, signage, and point-of-purchase materials to maximize guest impact

• Partner with Operations to maintain brand standards and consistency across all guest touchpoints

Traffic & Sales Driving Initiatives

• Develop and execute local marketing programs to drive dine-in traffic and increase guest frequency

• Identify daypart, day-of-week, and seasonal opportunities to boost on-site sales

• Test and scale localized promotions and activations that deliver measurable results

Community Engagement & Brand Building

• Build relationships with local schools, businesses, and community organizations

• Plan and execute events, fundraisers, and grassroots marketing initiatives

• Position the restaurant as a meaningful part of the local community

Operator Partnership & Field Support

• Serve as the primary marketing partner to General Managers and Area Directors for company-owned locations

• Provide training, tools, and guidance to improve local marketing effectiveness

• Conduct regular market visits to assess execution, identify opportunities, and coach teams

Guest Experience Enhancement

• Collaborate with Operations to elevate the in-restaurant experience, ensuring it reflects the brand promise

• Identify opportunities to improve ambiance, engagement, and overall guest satisfaction

• Support initiatives that drive loyalty and repeat visits

Performance Analytics & Insights

• Analyze traffic, sales trends, and campaign performance at the market and store level

• Identify best practices and replicate success across company-owned restaurants

• Provide actionable insights and recommendations to Marketing and Operations leadership

Qualifications

• 4–7+ years of marketing experience in fast casual, QSR, retail, or multi-unit environments

• Strong experience with local store marketing and in-store campaign execution

• Demonstrated ability to partner effectively with Operations teams

• Experience supporting company-owned restaurant environments preferred

• Analytical mindset with the ability to translate data into action

• Excellent communication and relationship-building skills

• Willingness to travel (25–40%)

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.