Area Sales Manager (North East)

GROHE is the world's leading provider of sanitary fittings and a global brand, dedicated to providing innovative water products. For many decades, GROHE has been committed to the brand values of technology, quality, design and sustainability that all illustrate GROHE's commitment to creating exceptional experiences and to delivering "Pure Freude an Wasser". With its engineering, innovation and design activities firmly anchored in Germany, GROHE products bear the badge of quality "Made in Germany", ultimately strengthening the customers’ confidence in the brand. In 2014, GROHE became part of the LIXIL Corporation, a publicly listed company on the Tokyo Stock Exchange. Job description   Area Sales Manager – North East UK About the Role Join GROHE, part of LIXIL, a global leader in sanitary solutions and innovative water technology. As our Area Sales Manager for the North East, you’ll take ownership of your territory, driving sales growth, strengthening relationships with trade and retail partners, and expanding our market presence across the independent merchant and showroom sectors. You’ll be part of a supportive, collaborative team with autonomy to plan your own schedule. This role is ideal for a commercially driven sales professional who enjoys building relationships, identifying opportunities, and delivering outstanding results. Key Responsibilities Manage and grow retail and trade accounts, focusing on independent merchant showrooms. Conduct an average of four customer visits per day with branch managers, business owners, and sales teams. Present and promote the full GROHE portfolio, showcasing displays, brochures, and marketing materials. Discuss profit margins, pricing, and growth opportunities with customers. Identify and secure new business opportunities, managing the full sales process from prospecting to closing. Maintain accurate records using Salesforce or similar CRM systems. Collaborate with colleagues to share best practices and drive continuous improvement. What You’ll Bring 3–5 years of field sales experience within the KBB, lighting, electrical, trades, or building materials sectors. Proven success managing key accounts and building strong customer relationships. Strong commercial acumen — understanding profit margins, pricing structures, and business performance. Organised, autonomous, and adaptable with excellent communication skills. Comfortable engaging with a wide range of stakeholders — from counter staff to retail directors. Experience with Salesforce (or similar CRM); Phocast experience is a plus.