Customer Advocacy Manager

Later is looking for a highly creative and relationship-driven marketer to lead our Customer Advocacy program across our full product & Campaign services suite, for both brands and creators. As the connective link between our customers and marketing teams, you’ll bring Later’s customer stories to life through compelling case studies, testimonials, and award submissions that highlight customer success and strengthen Later’s brand reputation. As the Customer Advocacy Manager, you’ll collaborate with Product & Customer Marketing, Brand, Success, and Sales teams to uncover authentic stories that reflect how our customers use Later to grow and succeed. You’ll shape how we showcase customer impact, creating content that builds trust, fuels awareness, and supports go-to-market initiatives and sales enablement efforts across our product lines. Reporting to the Manager, Customer & Lifecycle Marketing, this highly visible and collaborative role will play a key part in elevating Later’s voice in the market and driving growth, through the storytelling of our customer’s success. What you'll be doing: Strategy Take Later’s customer advocacy program to the next level, identifying and nurturing customers who represent our most successful and inspiring stories. Launch our Customer Advisory Board for brands, creating a community where CMOs can share best practices with each other. Technical/ Execution Lead the creation of customer case studies and video testimonials — from sourcing and interviews to production and publishing. Own Later’s awards program, identifying relevant industry awards, coordinating submissions, and crafting narratives that highlight customer innovation and impact. Maintain and continuously update a centralized repository of advocacy assets that can be easily leveraged by Marketing, Sales, and Customer Success to drive pipeline and customer expansion. Track and report on the reach and impact of advocacy initiatives, identifying opportunities to expand and evolve the program. Team / Collaboration Collaborate with Product Marketing, Brand, and Customer Success teams to align advocacy content with go-to-market initiatives, launches, and campaigns. Partner with the Sales and Enablement teams to ensure advocacy assets — such as case studies, testimonials, and awards — are leveraged effectively to support deal cycles and customer conversations. Partner with cross-functional stakeholders to ensure the voice of the customer is consistently reflected in messaging, campaigns, and storytelling. Research/Best Practices Gather and share qualitative insights from customer interviews to help internal teams better understand customer impact and opportunities. What success looks like: Later has a clear, scalable customer advocacy program that consistently showcases high-impact brand and creator success stories across products and Campaign services. Customer advocacy assets (case studies, testimonials, awards) are actively used by Marketing and Sales to build trust, support go-to-market initiatives, and influence pipeline and deals. The Customer Advisory Board for brands is successfully launched and operating as a credible forum that strengthens Later’s market presence and customer relationships. The voice of the customer is embedded across messaging and storytelling, with advocacy performance tracked and insights used to continuously improve impact. What you bring: 5+ years in customer marketing, advocacy, community, or customer content roles at B2B SaaS companies or marketing agencies. Proven track record building programs that Sales teams actually use, with demonstrated impact on win rates, reference-assisted deals, or pipeline influenced by customer proof points. Experience creating compelling content including case studies, testimonials, and success stories that prospects engage with and that drive conversions. Scrappy, “do-what-it-takes” attitude and a bias for action Strong project management skills with ability to manage multiple programs simultaneously Exceptional written and oral communication skills Strong relationship-building skills and ability to nurture long-term customer partnerships Bachelor’s degree or demonstrated professional equivalent skill Bonus Points: Experience at a high growth Software-as-a-Service or technology company, or marketing agency Advanced degree such as an MBA How you work:  Driven by Impact: You deliver results that matter—prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear. Strategic & Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights. Curious & Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast—challenging the status quo with a mindset of improvement. Collaborative & Resilient: You thrive in change by staying resourceful, solution-focused, and positive—removing roadblocks, sharing insights, and keeping morale high. Accountable & Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth. Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity.