Head of Growth Marketing

Head of Growth Marketing £75,000 - £85,000 + Benefits Office-Based (Flexibility at Discretion) About the Business This organisation operates a modern, technology‑enabled platform that aims to make property transactions faster, clearer and more reliable. They offer multiple digitally driven sales routes and are focused on reducing friction and improving the experience for both buyers and sellers. The company combines technology, data and contemporary transaction models to drive certainty, efficiency and better outcomes across the entire process. They are now hiring a Head of Growth Marketing to build and lead the engine that drives demand, conversion and commercial performance across the platform. This is not a traditional marketing role - it is a commercial growth leadership position with significant influence over the next phase of scale. The Mandate You will own the growth engine that drives: Demand creation Demand capture Demand conversion Demand intelligence Across both Buyer and Seller journeys. You will allocate capital efficiently, translate brand positioning into scalable demand, and leverage data and AI to optimise performance. You will report into senior leadership and play a visible role in shaping the commercial direction of the business. Core Responsibilities; Demand Creation (Brand & Education) Turn the core proposition into compelling, scalable market positioning Build demand in a market that does not always understand modern transaction models Align messaging across paid, organic and lifecycle channels Balance performance discipline with long-term brand equity Ensure the narrative is commercially sharp, not generic Demand Capture (Acquisition & Performance) Own PPC, paid social and digital acquisition channels for both Buyer and Seller journeys Manage and challenge external agencies Shift optimisation from CPL to revenue-weighted metrics (CAC, payback, contribution) Implement AI-driven bidding and budget allocation models Identify and scale high-performing geographic and intent-based segments Make disciplined decisions about what not to run Demand Conversion (Funnel & Lifecycle) Own landing page architecture and testing strategy Improve conversion from lead → instruction → completion Build email and lifecycle journeys that drive progression and reactivation Identify and remove friction points across the funnel Partner with operations to ensure growth is matched by delivery capability Demand Intelligence (Data & AI) Work with data and tech teams to enhance attribution Ensure clean, end‑to‑end tracking from click to completion Translate insight into commercial action Support development of AI-enabled optimisation across key channels Present performance data in financial terms (ROI, margin, payback) Leadership & Culture Build and lead the internal marketing function Actively contribute to culture through in‑office presence Set high standards for internal teams and agencies Communicate clearly with non‑marketing stakeholders Represent marketing at senior leadership and board level What We Are Looking For; Experience 6-10 years in growth, performance or commercial marketing roles Experience scaling high‑volume B2C or marketplace funnels Managed significant paid acquisition budgets (£1m+ preferred) Experience owning or influencing P&L and commercial outcomes Strong collaboration with dat