Business Development Representative – Software Sales

<p><strong>Business Development Representative – Software Sales</strong></p> <p><strong>£35,000 &#8211; £40,000 basic plus OTE circa £50K</strong></p> <p><strong>Hybrid/Remote, 1-2 days in the office per month.</strong></p> <p>&nbsp;</p> <p>Our client is a fast-growing B2B SaaS solutions provider operating across sectors such as retail, manufacturing, food / beverage and hospitality. This role is heavily focused on lead generation (approximately 75%), with the remaining 25% dedicated to nurturing and following up on existing and marketing-qualified leads. You will work very closely with both the Marketing function and the Sales Director, playing a pivotal role in building and qualifying a strong sales pipeline. This opportunity is ideal for candidates from a SaaS environment who thrive in high-engagement, target-driven roles and enjoy initiating conversations with prospective customers.</p> <p>&nbsp;</p> <p><strong>Business Development Representative Key Responsibilities:</strong></p> <ul> <li>Proactively generate new sales opportunities through outbound calling, email campaigns, LinkedIn, and digital channels</li> <li>Research and identify target accounts and key decision-makers within defined industries</li> <li>Execute outbound campaigns aligned with marketing initiatives and sales strategy</li> <li>Book high-quality discovery meetings for the sales team</li> <li>Engage with inbound and marketing-generated leads to assess suitability and intent</li> <li>Qualify prospects based on key criteria (industry fit, business challenges, budget awareness, timeline, stakeholders)</li> <li>Nurture early-stage opportunities and progress them to Sales Qualified Leads</li> <li>Maintain accurate CRM records and activity tracking</li> <li>Work closely with Marketing to provide feedback on lead quality and campaign effectiveness</li> <li>Partner with the Sales Director to ensure smooth handover of qualified opportunities</li> <li>Contribute to refining messaging, qualification frameworks, and outbound approaches</li> <li>Track and report on activity levels, pipeline contribution, and conversion metrics</li> <li>Share market insights, competitor intelligence, and customer feedback with senior stakeholders</li> </ul> <p><strong>Business Development Representative Key Skills and Experience:</strong></p> <ul> <li>Background in B2B SaaS or similar software sales roles.</li> <li>Knowledge of ERP and/or WMS systems advantageous.</li> <li>Previous experience in roles such as Inside Sales, Business Development, Telesales, SDR, or Account Manager</li> <li>Strong experience generating leads via outbound prospecting</li> <li>Confident communicator, comfortable engaging with senior decision-makers</li> <li>Highly organised, proactive, and resilient in a target-driven environment</li> <li>Proven ability to work closely with both sales and marketing teams</li> <li>Experience using HubSpot CRM</li> </ul> <p><strong>Benefits:</strong></p> <ul> <li>Competitive annual leave, including your birthday off.</li> <li>Critical Illness and Death in Service cover.</li> <li>Pension Scheme eligible to join from day 1.</li> <li>Electric Vehicle Salary Sacrifice Scheme.</li> <li>Employee Assistance Programme.</li> <li>Mental Health First Aiders and a proactive approach to a positive workplace.</li> <li>Flu vaccinations</li> <li>Opportunities for professional growth and development</li> </ul>