CONTENT STRATEGIST

We are seeking a strategic, hands-on content leader who recognizes that the landscape of search is fundamentally changing. This role is designed for someone who doesn’t just follow a traditional SEO playbook, but understands how to create high-performing content that resonates within both classic search engines and the new frontier of AI-driven discovery tools. As a vital bridge between our business objectives and our audience, you will translate high-level goals into content strategies that feel authentic, discoverable, and shareable. You will be responsible for building a cohesive brand strategy that isn't just impactful on its own, but ladders up directly to our broader campaigns and long-term growth targets. If you are a forward-thinking storyteller with the technical acumen to navigate the next generation of digital discovery, we want to hear from you. Responsibilities: Lead Content Strategy & Planning Develop and guide solution-oriented storytelling that connects products, services, and customer needs across sectors. Create content frameworks that support full-funnel marketing and drive engagement. Build and manage a strategic content roadmap that supports brand storytelling and sales enablement. Own the end-to-end content strategy - from editorial planning to production workflows - across our websites, landing pages, social channels and sales content. Build and manage a content calendar aligned with product marketing, demand gen, and SEO/AEO goals. Collaborate with internal teams to identify content gaps, prioritize topics, and map them to the customer journey. Create & Optimize for AI-First Discovery Create and guide the development of whitepapers, case studies, landing pages, video scripts, multimedia assets including video, animation, and interactive content to enhance campaigns and increase engagement, in collaboration with the Marketing team. Develop AEO-optimized content that directly answers high-intent buyer and user questions. Apply structured content techniques. Experiment with emerging AI search tools and discovery platforms to extend content reach. Measure, Analyze & Iterate Monitor and analyze performance across organic, AI, and referral channels. Translate insights into action by refining strategy and improving content formats. Stay ahead of evolving search and AEO trends to keep PennEngineering competitive. Qualifications: Remote but must be in EST/CST timezones. 5-10 years of content strategy experience, ideally in the B2B industrial space, tech space, or in a fast-paced marketing team. Proven success developing content strategies that drive awareness, organic engagement, and audience growth. Strong grasp of how brand, creative, and media intersect across social, web, and earned channels. Portfolio of demand-generating content and programs tied to measurable business outcomes. Experience briefing and producing written and multimedia content in partnership with internal teams or external vendors. Strong analytical skills with ability to translate performance data into actionable optimizations. Demonstrated ability to apply Gen-AI tools or automation to marketing workflows. Expertise in writing and structuring content for both humans and machines. Strong editorial instincts with the ability to simplify complex topics. Familiarity with tools like ChatGPT, Gemini, etc. - and how to integrate AI into your workflow. Ability to balance quick-turn execution with long-term brand storytelling.