A global leader in the payments industry is looking for a Marketing Campaign Activation Manager to help transform marketing strategies into impactful, scalable campaigns. This role will play a critical part in connecting Growth Marketing teams with execution partners to ensure campaigns launch successfully across channels, audiences, and business segments.
The Marketing Activation Manager will act as the operational hub for campaign execution, bringing together teams across Marketing, Data, Analytics, Segmentation, Web, and Marketing Technology. This individual will help define campaign requirements, streamline activation processes, and ensure teams have the alignment and resources needed to deliver successful marketing programs.
The successful candidate is a strong communicator, organized operator, and strategic thinker who can manage complex initiatives while driving collaboration across multiple teams.
Key Responsibilities:
- Partner with Growth Marketing teams to translate campaign strategies into clear execution plans
- Manage campaign activation timelines, deliverables, dependencies, and stakeholder alignment
- Coordinate with internal teams to ensure audiences, data, technology, tracking, and reporting requirements are ready for launch
- Serve as the central point of contact between campaign owners and marketing execution teams
- Drive campaign readiness reviews and proactively identify risks, gaps, and opportunities for improvement
- Provide visibility into campaign status, milestones, and performance insights across stakeholders
- Create scalable campaign processes, workflows, and documentation to improve marketing execution
- Support ongoing campaign optimization by collaborating with analytics and insights teams
- Champion operational excellence and best practices across the marketing organization
Qualifications:
- 8+ years of experience in marketing operations, campaign activation, lifecycle marketing, or related disciplines
- Experience supporting enterprise-level marketing campaigns across multiple channels and audiences
- Strong understanding of marketing technology platforms including CRM, automation tools, and analytics solutions
- Experience partnering with teams across marketing, data, technology, and business functions
- Excellent project management and stakeholder management capabilities
- Strong analytical mindset with the ability to interpret campaign performance insights
- Ability to manage competing priorities in a fast-paced, collaborative environment
- Bachelor's degree in Marketing, Business, or related field preferred
GCS is acting as an Employment Business in relation to this vacancy.