TikTok Manager
We are looking for a TikTok to work for a Well-established premium oral care brand based in Altrincham. Apply now by hitting the link or calling James on 0161 537 8873
£35,000 - £40,000 PA
About the company:
Fast -growing premium oral care brand redefining smiles with innovative whitening products and cutting-edge dental solutions. Our client prides themselves on our quality, customer experience, and brand excellence — both online and in-store. As they continue to scale, they’re looking for a sharp, organised and data-driven Tik Tok Manager to help deliver an exceptional online shopping experience.
About the role:
We are looking for a results-driven TikTok Manager to own and scale the client’s TikTok growth, revenue, and creator ecosystem. This role will manage TikTok Shop performance, affiliate programs, live selling strategy, paid advertising, and freelance presenter relationships.
You will be responsible for driving revenue through social commerce, building strong creator partnerships, and executing high-performing paid and organic campaigns across TikTok.
Modern TikTok roles typically combine strategy, creator management, live commerce, and ad optimisation to drive measurable revenue and engagement.
Key Responsibilities:
- Recruit, onboard, and manage TikTok affiliates and creators
- Build and maintain long-term creator relationships
- Set commission structures and track affiliate performance
- Source new UGC creators for ads and organic content
- Manage creator briefs, contracts, and deliverables
- Affiliate management commonly includes creator recruitment, onboarding, relationship management, and performance optimisation.
- Plan and execute TikTok LIVE selling strategy
- Coordinate hosts, presenters, and product schedules
- Analyse LIVE performance and optimise conversion
- Support creators with LIVE scripts, offers, and product focus
- Many TikTok commerce roles now include live shopping production and optimisation as core revenue drivers.
- Plan, launch, and optimise TikTok paid ad campaigns
- Test creatives, hooks, and audiences
- Manage budgets and ROAS targets
- Work with creative teams to produce ad-ready UGC
- Paid social roles typically own campaign strategy, targeting, creative testing, and ROI reporting.
- Recruit and manage freelance presenters and content talent
- Schedule shoots, lives, and content delivery timelines
- Ensure brand alignment and performance standards
- Maintain talent database and performance tracking
- Track GMV, CPA, ROAS, CVR, and engagement metrics
- Produce weekly and monthly performance reports
- Identify scaling opportunities and underperforming areas
- Tracking KPIs and optimising based on data is a core expectation across TikTok commerce and marketing roles.
Skills and expertise:
- Proven experience managing TikTok accounts for brands or e-commerce
- Strong knowledge of TikTok Shop, affiliates, LIVE selling, and ads
- Experience working with influencers, creators, or talent
- Strong analytical and performance marketing mindset
- Excellent communication and negotiation skills
- Highly organised and able to manage multiple creators and campaigns
- Most roles require hands-on TikTok platform experience and creator ecosystem knowledge.
Preferred (Nice to Have)
- Experience scaling TikTok Shop revenue
- Experience in beauty / wellness / consumer product brands
- Existing creator or affiliate network
- Experience with Shopify or e-commerce platforms
About Nova
At Nova Recruitment, we hold a wealth of experience and trade knowledge. We utilise expert search strategies and established industry connections to offer the best support for you and your business. Based in the heart of Manchester, we operate across the whole of the UK sourcing professionals across various sectors.