Paid Search Specialist | Mid-Senior | Saily

At Saily, we’re removing the hassle from getting secure data plans while traveling. No roaming charges, no plastic SIM cards. Just fast, secure mobile data in 200+ countries. Join the team behind Lonely Planet’s #1 eSIM—built for explorers, powered by NordVPN. Your impact? Helping people stay securely connected, wherever they go. Main responsibilities Autonomous planning and forecasting of PPC activities within the responsibility area. Ensuring the outstanding quality of campaigns' setup and materials/components we use. Checking data quality across tracking points for discrepancies and timely issue flagging with relevant stakeholders. Taking responsibility for multi-team projects by designing and handling PPC campaign logic. Proactive task prioritizing, alignment on deadlines and deliverables in line with business goals and guidance to Juniors. Daily performance monitoring via platform interface, GA and Looker across all team activities. Providing clear and relevant reporting on responsibility area metrics on both regular and on-demand basis. Selecting relevant metrics and analysis angles, gathering stakeholders' needs for metrics and feedback afterward. Presenting them on agreed frequency to the marketing team and during team meetings. Following PPC and marketing-related news and latest trends to apply in business where applicable, regularly sharing them with the team. Core requirements Advanced knowledge of ad platforms: Google ads, Bing (3+ years proven experience). Understand all digital marketing metrics and be able to explain relations between them. Exceptional knowledge of various conversion setups and tracking points. Advanced knowledge of GA4 reports and UI, ability to use advanced filters, explorations. Good knowledge of Google Spreadsheets. Ability to use advanced formulas, pivot tables. Excellent spoken and written English skills. Ability to work both in a team, independently & deliver results to different teams; Proven experience working with large-scale and complex campaigns is a must. Global campaigns experience. Interpersonal skills, liaising with key vendors.