Dancing Washers

Our Work Dancing Washers An engaging e-commerce experience that turns your washing machine’s "dance" into discounts on Whirlpool products and services CLIENT Whirlpool OFFICE Mexico Washing machines are essential appliances in every home, making life easier – but many people don't give them the proper maintenance they need to last. In Mexico alone, 71% of households have at least one washing machine, but less than half give them proper maintenance. “Dancing Washers” from Whirlpool and VML capitalizes on the social media behavior of “dancing” washing machine videos, transforming it into a fun brand experience that enables users to get exclusive benefits on Whirlpool products and services at their online store. Challenge Inspiration Idea Growth AT A GLANCE 40 million Media impressions AT A GLANCE 47% Sales increase during most important season of the year AT A GLANCE 40% Interaction rate slide 1 of 1 AWARDS 2025 CANNES LIONS Direct BRONZE LION RELATED CONTENT MONDELĒZ INTERNATIONAL The OREO Cows A humorous and culturally relevant campaign that revives the Oreo dunking ritual in Mexico READ CASE STUDY MOVISTAR This Is Not a Game Alerting young gamers and parents about the dangers of online gaming and real-life criminal grooming READ CASE STUDY