Senior Media Consultant & Planner

About you

• Strong strategic consulting expertise in media
• In-depth understanding of the national and international media landscape
• Profound knowledge of integrated media planning (print, online, TV, radio, social media)
• Strong analytical skills in evaluating market, media and campaign data
• Confident budget management with a clear understanding of media efficiency and reach models
• Experience in project steering and interdisciplinary collaboration
• Ability to prepare all relevant parameters for rate negotiations and coordinate closely with the SEK
• High communication and presentation skills when dealing with clients and internal stakeholders
• Strong interest in innovation and openness to new technologies and methods
• Experience in supporting and mentoring junior colleagues

The Tasks

• Developing tailored media strategies based on client and campaign objectives
• Creating detailed, integrated media plans across all relevant channels
• Analyzing market, target group and media data to identify trends and opportunities
• Planning, managing and optimizing advertising budgets
• Coordinating and overseeing media projects within interdisciplinary teams
• Continuously analyzing campaign performance and creating meaningful reports
• Maintaining close and regular alignment with clients on strategies, progress and optimization measures
• Preparing all relevant inputs for rate negotiations and collaborating closely with the SEK
• Identifying and implementing new tools, technologies and ways of working to improve campaign performance
• Supporting, coaching and developing junior media planners and other team members