Social Media Marketing Manager

Content & Social Media Marketing Manager
£40,000 per annum + 10% Performance-Related Pay (PRP)
Lowestoft, Suffolk (Hybrid – 3 days remote / 2 days office)
Permanent, Full-Time
 
Overview
We are working with a leading care provider to recruit an experienced Content & Social Media Marketing Manager to lead and evolve their digital content and social media activity across multiple service locations.

This is a performance-focused role where success is defined by measurable commercial outcomes rather than engagement metrics alone. The successful candidate will be responsible for shaping and delivering a cohesive, ROI-driven social media strategy that directly supports lead generation and occupancy growth across a multi-site operation.
This role would suit an experienced agency professional or in-house digital marketer who is ready to take full ownership of strategy and execution within a single, purpose-led organisation.
 
Key Responsibilities
Strategy & Leadership

• Review and refine the current social media and content approach across multiple brands and locations
• Develop and implement a scalable, results-driven social media strategy aligned with wider business objectives
• Take ownership of organic social output across corporate and local-level channels

Performance & Commercial Focus

• Drive measurable outcomes including enquiries, conversions, and cost efficiency
• Optimise campaigns based on performance data, attribution, and ROI insights
• Ensure all activity contributes to wider lead generation and occupancy targets

Collaboration

• Work closely with digital, web, and creative teams to deliver integrated campaigns
• Support consistent messaging across paid, organic, and website channels
• Contribute to campaign planning and execution across multiple service areas

Reporting & Analytics

• Use social and marketing analytics tools (e.g. Sprout Social, Hootsuite, Salesforce Marketing Cloud or similar) to track performance
• Produce clear, insight-led reporting at both local and corporate level
• Present findings and recommendations to senior stakeholders

Content & Brand Delivery

• Develop engaging and compliant content tailored to sensitive care environments
• Ensure all communications meet regulatory requirements and uphold brand standards
• Maintain a consistent tone of voice across all platforms

 
About You
The ideal candidate will bring:

• A proactive, self-starting approach with the ability to work independently
• Strong commercial awareness and a clear understanding of digital performance metrics (CPA, CTR, attribution, etc.)
• Experience in an agency or fast-paced in-house marketing environment
• Confidence working with data to inform strategy and demonstrate impact
• The ability to create empathetic, audience-appropriate content for sensitive subject areas

 
Benefits

• £40,000 base salary
• 10% performance-related bonus
• Hybrid working (3 days remote, 2 days office-based in Lowestoft)
• Private healthcare
• Employee Assistance Programme
• Retail and lifestyle discount scheme (including Blue Light Card reimbursement)
• Additional holiday allowance based on length of service (up to 5 extra days)
• Paid DBS check
• Structured onboarding and training
• Ongoing career development opportunities
• Wellness and employee support initiatives

 
How to Apply
To be considered, applicants must provide:

• A CV
• A cover letter or portfolio link outlining a recent social media or content campaign, including:
  • Strategy and execution approach
  • Tools used for tracking performance
  • Clear commercial outcomes (e.g. leads, conversions, ROI, CPA improvements)

Applications without evidence of measurable commercial impact will not be progressed.