Performance Marketing Specialist

Performance Marketing Specialist Job Description:

Are you a results-driven marketer with a passion for scaling campaigns and driving measurable growth? Valiant Finance is on the hunt for a Performance Marketing Specialist with a proven track record in paid social advertising—primarily across Meta and TikTok. If you thrive in a hands-on role, are data-obsessed, and ready to take ownership of performance campaigns, we want to hear from you!

This opportunity is ideal for someone with agency experience looking to transition in-house or an in-house media specialist eager to step into a senior specialist role.

What You'll Be Doing:

Subscriber & Customer Growth

• Own Growth Campaigns: Design, launch, and optimise multi-channel campaigns to grow our customer base.
• Test New Channels: Collaborate with the team to identify, test, and refine opportunities on new platforms like programmatic native, display, and video advertising.

Campaign Management

• Paid Social Leadership: Build and manage high-performing paid social campaigns on Meta and TikTok.
• Multi-Channel Excellence: Support Google Ads campaigns (search, display, and YouTube) and assist with paid LinkedIn campaigns when needed.
• Collaboration: Partner with designers and the broader marketing team to ensure creative assets meet campaign objectives.

CRO and Testing

• Landing Page Optimisation: Support conversion rate optimisation (CRO) experiments with A/B testing for landing pages and creative assets.
• Data-Driven Adjustments: Analysze and interpret test results to inform future strategies and improve performance.

Performance Analysis

• Insightful Reporting: Create and maintain campaign performance reports for key stakeholders using tools like Google Analytics and Salesforce.
• Iterative Improvements: Monitor campaign results and provide actionable insights to optimise targeting, messaging, and bid strategies.

What You'll Bring to the Team:

Must-Have Skills

• Proven Expertise: Hands-on experience managing Meta advertising campaigns with a focus on performance.
• Analytical Mindset: Strong data-driven approach to optimisation and reporting.
• Collaboration: Excellent communication skills to work seamlessly with cross-functional teams.

Bonus Skills

• Experience with TikTok, Google Ads, and LinkedIn campaign management.
• Knowledge of programmatic display and video platforms.
• Familiarity with CRO tools and methodologies.
• Basic understanding of HTML and CSS for creative and landing page tweaks.

What We're Looking For:

• Experience: 2–4 years in performance marketing, ideally in an agency setting or a similar in-house role.
• Proactive Attitude: A self-starter with a passion for achieving measurable results.
• Team Player: Someone who collaborates easily across creative, analytics, and marketing functions.

Why Join Us?

At Valiant Finance, we're committed to creating an environment where you can thrive. With a focus on innovation and performance, you'll have the opportunity to test new ideas, scale impactful campaigns, and work alongside a team of passionate professionals.