Marketing Manager

<p><strong>About the company</strong></p> <p>A global B2B events and media business providing senior executives worldwide with access to tailored conferences, large-scale events, virtual events, and digital content that keep them up to date with industry trends, technology, and regulatory developments. Backed by an extensive global research base, the company produces a market-leading portfolio of must-attend events across every major industry. Fast-paced, commercial, and agile, it fosters an inclusive culture where people are empowered, developed, and valued for their individual and team contributions.</p> <p><strong>Role responsibilities</strong></p> <ul> <li>Develop outstanding, creative marketing strategies for an event portfolio, taking full bottom-line marketing responsibility for each event.</li> <li>Work across a range of channels, including email marketing, social media, SEO, and PPC, to identify new prospects and build brand awareness.</li> <li>Build and manage long-term, effective partnerships with leading associations, publications, and influencers globally.</li> <li>Proactively nurture prospects and past customers to grow revenue and deliver against targets.</li> <li>Write compelling, informative copy across the full event lifecycle, testing new ways to engage key audiences and reporting on results.</li> <li>Build close working relationships with expert speakers and sponsors to secure their buy-in and promote events through their networks.</li> <li>Review the impact of marketing campaigns and activities, using data to identify future opportunities and challenges.</li> </ul> <p><strong>Candidate background</strong></p> <ul> <li>3-4+ years&#8217; marketing experience, ideally gained within B2B publishing, conferences, events, exhibitions or a membership organisation.</li> <li>Proven track record managing marketing campaigns across email, social media, stakeholder engagement, media partners, and data analysis.</li> <li>Excellent communicator and team player, able to connect ideas and outcomes while working effectively across departments and seniority levels.</li> <li>Excellent copywriting skills across a variety of mediums that engage audiences and drive event attendance.</li> <li>Data-driven and commercial mindset, with experience managing marketing budgets and delivering ROI.</li> <li>Able to work independently, manage tight deadlines, and travel internationally when required.</li> </ul> <p><strong>Closing note</strong></p> <p>If you have 3-4+ years&#8217; marketing experience within B2B events, conferences or publishing and want to take full ownership of a market-leading event portfolio, then click apply or email <strong></strong> to start a confidential conversation.</p> <p><img src="https://counter.adcourier.com/bWFya2V0aW5nNi4yMDkwMS4xMzEwOEBibXMuYXBsaXRyYWsuY29t.gif"></p>