About the Role
Sales & Route-To-Market Analytics Consultant
India
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Growth through diversity, equity, and inclusion. As an ethical business, we do what is right — including ensuring equal opportunities and fostering a safe, respectful workplace for each of us. We believe diversity fuels both personal and business growth. We're committed to building an inclusive community where all our people thrive regardless of their backgrounds, identities, or other personal characteristics.
About the Commercial Analytics Practice at Lingaro
Lingaro’s Commercial Analytics Practice designs and delivers AI-powered analytics solutions that help global consumer goods companies improve how they go to market. Our Go-to-Market & Sales Analytics pillar focuses on turning complex sales and distribution data into scalable decision tools used daily by commercial teams. We build solutions — not just analyses — spanning Sales Effectiveness, Distribution Analytics, Route Optimization, and Growth Enablement, with a strong emphasis on industrialization and reuse across markets.
Tasks:
Own Solution Design & Architecture
Lead the solutioning of Sales & RTM analytics use cases, including:
Sales performance & productivity dashboards
Sales force effectiveness and coverage models
Distributor / wholesaler performance solutions
Outlet universe, numeric & weighted distribution analytics
Territory, route, and channel optimization use cases
Define end-to-end solution blueprints: data inputs, metrics, analytical logic, outputs, and business actions.
Translate Business Problems into Scalable Analytics
Work closely with client sales, GTM, and trade marketing teams to frame business questions and success criteria.
Convert business needs into clear analytical requirements and user stories that can be industrialized.
Ensure solutions are actionable, repeatable, and scalable across countries or regions.
Drive Industrialization & Reusability
Contribute to building reusable RTM accelerators, data models, KPI frameworks, and analytics templates.
Standardize metrics, logic, and reporting structures to enable faster deployments and consistent insights.
Partner with engineering and data science teams to ensure solutions are robust, automated, and production-ready.
Partner with Delivery & Technology Teams
Act as the solution owner during delivery, ensuring alignment between business intent and technical implementation.
Review analytical logic, dashboards, and outputs to guarantee business relevance and quality.
Support testing, validation, and rollout of solutions.
Support Pre-Sales & Client Solutioning
Play an active role in pre-sales solution design, including:
Shaping solution approaches
Developing POVs and demo use cases
Estimating scope and effort
Support client pitches by articulating how analytics will solve concrete sales and RTM problems.
Build RTM Analytics Capability
Contribute to internal documentation, playbooks, and best practices for RTM analytics.
What We're Looking For:
Domain & Solutioning Experience
5–7 years of experience in analytics consulting, CPG, or sales analytics roles.
Strong hands-on experience designing Sales / Route-to-Market analytics solutions, such as:
Sales force KPIs and productivity models
Distribution, coverage, and outlet segmentation
Channel and customer performance frameworks
Proven ability to move from business problem → analytics design → scalable solution.
Analytics & Technology Foundation
Strong analytical foundation with experience working on multi-source sales and distribution data.
Comfortable defining KPI logic, data transformations, and analytical workflows.
Experience working with analytics and BI tools (e.g. SQL, Python, Power BI, Tableau, or similar).
Familiarity with data pipelines, automation, and analytics product concepts is a strong plus.
Consulting & Communication Skills
Strong solution storytelling skills — able to explain what the solution does, why it matters, and how it drives action.
Ability to work with senior business stakeholders while coordinating closely with technical teams.
Structured, pragmatic, and impact-focused mindset.
Language
Fluent in English.
Missing one or two of these qualifications? We still want to hear from you! If you bring a positive mindset, we'll provide an environment where you feel valued and empowered to learn and grow.
We offer:
Stable employment. On the market since 2008, 1300+ talents currently on board in 7 global sites.
“Office as an option” model. You can choose to work remotely or in the office.
Flexibility regarding working hours and your preferred form of contract.
Comprehensive online onboarding program with a “Buddy” from day 1.
Cooperation with top-tier engineers and experts.
Unlimited access to the Udemy learning platform from day 1.
Certificate training programs. Lingarians earn 500+ technology certificates yearly.
Upskilling support. Capability development programs, Competency Centers, knowledge sharing sessions, community webinars, 110+ training opportunities yearly.
Grow as we grow as a company. 76% of our managers are internal promotions.
A diverse, inclusive, and values-driven community.
Autonomy to choose the way you work. We trust your ideas.
Create our community together. Refer your friends to receive bonuses.
Activities to support your well-being and health.
Plenty of opportunities to donate to charities and support the environment.
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