About the Role
Seeking a seasoned Marketing Specialist to lead and execute all marketing efforts for our growing landscape architecture and planning practice. This role is ideal for a self-starter with previous experience in the AEC industry who understands that we do not sell products-we sell ideas, expertise, and intellectual property.
This individual will be the primary driver of marketing execution, brand consistency, and business development support across the firm, working closely with leadership, project managers, and external marketing partners. While this is a solo marketing role, it is fully supported by leadership and trusted with meaningful responsibility and autonomy.
Responsibilities:
Brand & Marketing Execution
Own and manage brand across all platforms (digital, print, in-office, and client-facing materials).
Develop and maintain marketing templates, collateral, and branded materials.
Ensure consistency of voice, graphics, and messaging.
Coordinate photography and manage its use across brochures, website, and social media.
Digital Presence & Analytics
Manage and update the WordPress website using SEO best practices.
Track and report on social media performance metrics.
Coordinate content calendars with third-party partners.
Recommend improvements based on analytics.
Business Development & Proposals
Support RFQs and RFPs with oversight by firm leadership.
Coordinate proposal content, resumes, project narratives, and graphics.
Work with PMs to gather accurate marketing content.
Maintain proposal and pursuit records in CRM/Vantagepoint.
CRM & Systems Management
Manage CRM activity and data accuracy.
Track BD efforts and reporting.
Support leadership with BD record keeping.
Events, Merchandise & Culture
Assist with client-facing marketing events.
Coordinate branded merchandise and client gifts.
Support internal culture initiatives.
Qualifications:
Experienced in AEC marketing.
Comfortable as a solo marketer.
Enjoy strategy and execution.
Organized, proactive, and confident working with leadership.
Growth Opportunity.
This role is expected to evolve into a Marketing Manager position as the firm grows.
Tech Stack
SEOCRMWordPress