Social Media Executive

You are a Social Media Specialist who will manage copywriting and content creation for social media across multiple channels. With a focus on LinkedIn, also including Instagram and X, you will be responsible for planning and writing engaging posts across all our business priority areas and content pillars. This includes managing our employee advocacy programme on behalf of all levels of the company up to C-suite. The role requires an excellent communicator, stakeholder and team player, a good writer (able to adapt their style to different contexts), with good presentation and organisational skills and a proactive approach to keeping up-to-date with industry news and managing our external brand voice. What you'll be doing... Plan and manage a social media calendar across the priority content areas working with other stakeholders across the Marketing team. Write compelling posts and create engaging content for each of our social media channels – LinkedIn, Instagram and X. Plan and write posts on behalf of stakeholders in the employee advocacy programme using the tools provided. Create engaging and high-quality content for various social media platforms. Develop and maintain a content calendar to ensure consistent posting. Manage social media channels, including scheduling posts and responding to comments and messages. Maintain a consistent and positive brand image across all social media channels. Engage with followers and customer comments in a timely manner. Monitor social media conversations, identifying trends, and flagging any customer concerns. Work with the Digital Marketing Manager to track and report social media performance metrics Identify areas for improvement and make data-driven recommendations. Understand and implement the latest social media best practice. Keep up-to-date with the latest social media trends and platform updates. Understand the media landscape and key customer groups, staying on top of the latest trends and industry conversations Proactively sharing and commenting on customer and industry posts on behalf of the business. Work closely with other marketing team members and stakeholders to maintain the social media schedule Maintain a good level of knowledge on all the specialist areas in the business in order to write the most relevant and compelling copy for the employee advocacy programme . Qualifications and Experience Experience in journalism, marketing, business or social science or relevant experience. Experience in social media writing, content creation and reporting within a media or marketing organisation. A background in social media/communications, ideally from a related industry. A great understanding of the digital marketplace and the communication tools available. Ability to track and report on activity and impacts. Ability to craft and write great social media copy. Ability to create great social media content. A strong stakeholder engager that can communicate effectively with stakeholders at all levels of the business. Strong written and verbal communication skills. We’re JCDecaux, the world’s largest Digital Out-of-Home media business. You’ll have used or seen our products, services and communication channels, even if you didn’t realise it was us, because they’re at the heart of communities on high streets and major roads and in transport hubs, shopping malls and supermarkets across the country in more than 80 countries worldwide. Our communication channels help businesses grow and thrive, and help non-commercial organisations reach the widest possible audience for their important messages. Our talented team make all this happen, working in a wide variety of roles to connect brands and communities. We’re really proud that 50p in every £1 of revenue is reinvested into the communities we serve, so we can provide innovative, environmentally-responsible infrastructure and services designed to make cities better for everyone. This principle has been at the heart of our business from the beginning. If you join us, you will make a real difference.