Head of SEO

BettingJobs is partnering with a leading online casino operator in their search for a Head of SEO to join their team based remotely. Key Responsibilities: SEO Strategy & Organic Acquisition Leadership Develop and execute the full organic search strategy across all brands and markets Drive brand search dominance and SERP control Monitor affiliate ecosystems and competitor search strategies Lead link authority and backlink growth strategies Develop satellite SEO site strategies for traffic capture Drive long-term organic acquisition growth Brand Protection & SERP Control Monitor brand SERPs and identify brand hijacking Manage brand protection domains and mirror strategies Coordinate domain migration and search visibility strategies Satellite SEO Network Development Develop internal SEO satellite websites targeting brand and competitor queries Identify high intent search opportunities Coordinate development and content teams Technical SEO Oversight Ensure optimal site architecture and indexation control Manage crawl optimisation and page performance Oversee domain migrations and redirects Requirements: 6-8 years SEO experience with at least 3 years in iGaming or highly competitive industries Experience managing large scale SEO projects across multiple domains Deep understanding of affiliate SEO ecosystems Success Metrics Organic acquisition growth Brand SERP dominance Reduction of traffic leakage to affiliates Increased search visibility in key markets