About the Role
Our client is a well-established and fast-growing health and wellness business with a portfolio of consumer brands spanning skincare, immune support, family supplements, and nutrition. With a strong commercial track record and ambitious growth plans, they are doubling down on social commerce and TikTok Shop is central to that strategy. This is a rare opportunity to own and shape a TikTok Shop function from the ground up, with real autonomy, real impact, and a brand portfolio that has genuine potential in the creator-led commerce space.
RESPONSIBILITIES:
- Owning the TikTok Shop strategy, roadmap, and revenue targets across a portfolio of consumer health and wellness brands
- Recruiting, onboarding, and managing TikTok Shop affiliates and creators through both open and targeted collaborations, tracking performance and optimising commission structures
- Planning and executing TikTok Shop campaigns, product launches, and promotions alongside Brand and Social teams, including TikTok LIVE strategy and ads management
- Tracking and reporting on key metrics including GMV, conversion rate, and ROAS, using data to continuously optimise pricing, offers, and content formats
- Ensuring all TikTok Shop content aligns with health and wellness advertising regulations, working closely with brand and regulatory teams
REQUIREMENTS:
- Proven experience managing TikTok Shop or TikTok commerce for a brand or agency, with a strong understanding of creator culture and social commerce mechanics
- Hands-on experience recruiting and managing creators and affiliate programmes at scale
- A commercial mindset with a demonstrable track record of driving revenue growth through social commerce
- Confidence analysing performance data and translating insights into actionable optimisation
- Excellent communication and relationship-building skills, with experience in health, wellness, or other regulated consumer categories a bonus
BENEFITS:
- Own the TikTok Shop function from day one with full strategic ownership
- Work with a portfolio of recognised consumer health and wellness brands
- Flexible working environment with autonomy and trust to deliver
- Attractive package on offer for the right candidate