PAID SEARCH AND PAID SOCIAL MEDIA BUYER

PAID SEARCH AND PAID SOCIAL MEDIA BUYER / $35 - $40 hour APPLY NOW JOB ALERTS INFO SALARY: $35 - $40 LOCATION JOB TYPE Contract Paid Social & Paid Search Media Buyer (Contract) Contract: 6 months Rate: $40 per hour Hours: Initially 20 hours per week, with the potential to scale to 40 hours per week Overview An opportunity is available for an experienced Paid Social & Paid Search Media Buyer to manage and optimise digital advertising campaigns across paid search and paid social platforms. This role will focus on planning, executing, and improving campaigns across Google's advertising ecosystem and leading social media advertising platforms to drive measurable performance outcomes. The successful candidate will be responsible for day-to-day campaign management, analysing performance data, and implementing data-driven optimisations to improve results across channels. The role will involve close collaboration with account management and creative teams to support full-funnel marketing strategies and ongoing campaign growth. The ideal candidate is analytical, detail-oriented, and experienced in both paid search and paid social campaign management, with a strong understanding of performance marketing and ROI-driven optimisation. Key Responsibilities Plan, execute, and optimise campaigns across Google Ads products including Search, Shopping, Display, YouTube, and Performance Max Manage paid social campaigns across platforms such as Meta, TikTok, Snapchat, Reddit, Pinterest, and X Oversee multiple advertising accounts, ensuring campaigns are pacing effectively and aligned with performance targets including CPA, ROAS, and customer acquisition goals Conduct keyword research, develop campaign structures, and segment audiences to improve targeting efficiency and ROI Monitor campaign performance daily, identifying optimisation opportunities and resolving performance issues proactively Analyse campaign data to identify patterns, insights, and scalable strategies Execute A/B testing and multivariate testing across creative, targeting, bidding strategies, and landing pages Collaborate with creative teams to develop ad copy and assets aligned with platform best practices Set up and maintain conversion tracking and ensure data accuracy using tools such as Google Tag Manager and analytics platforms Stay current with platform updates, algorithm changes, and emerging digital advertising trends Prepare regular performance reports with actionable insights and recommendations Pull and analyse key performance data to support planning and forecasting activities Conduct audits of prospective advertising accounts to support business development efforts Apply B2B lead generation best practices where relevant; familiarity with marketing automation and lead qualification systems is advantageous