About the Role
About Pollogen & Lumenis Skincare technology expert Pollogen is a dynamic subsidiary of Lumenis, a global pioneer in energy-based technology for the aesthetics and vision domains with sales in nearly 100 countries, a large and growing installed-base, and strong presence in the US, Europe, and Asia. Pollogen offers a fresh approach to innovation, specializing in professional-grade and home-use devices that provide real results. Combined with Lumenis’ six decades of market leadership, 330+ patents, 500+ clinical publications, Role Overview We are seeking a creative, results and data-driven Marketing Specialist to oversee the execution of marketing efforts, ensuring consistency, performance, and alignment with brand and business objectives. This role is responsible for managing social media channels, websites, SEO, GEO, marketing automation, new product launches, leveraging AI and emerging technologies, as well as immersive formats to expand brand reach and engagement. Key Responsibilities:· Brand & Content Production: Lead the creation of marketing assets for product launches, including naming, brand language, and visual identity. Manage external vendors and designers while coordinating with Regulatory and the regions.· Social Media Management: Oversee our Social Media channels (Instagram Facebook and LinkedIn) by maintaining a content calendar, creating engaging posts, and collaborating with distributors and regions. Track performance and optimize content to enhance brand presence. · Digital Marketing Collaboration: Develop and implement a digital marketing plan to drive the company’s brands growth. This includes managing and optimizing our websites and digital assets, focusing on user experience (UX), content, and SEO. · SEO & GEO Management: Lead and execute SEO strategy, including keyword research, on-page and technical optimization, performance tracking, and collaboration with content and web teams to drive organic traffic growth and improve search engine rankings. · Data-Driven Optimization: Monitor performance and analyze data to identify trends and opportunities for improvement. Monitor key social media metrics, generate reports that show progress and optimizations. · Market Insights & Competitive Analysis: Conduct market research, monitor industry trends, and analyze competitive activity to inform and adapt our marketing strategies. · Cross-Functional Collaboration: Work closely with product, sales, and regional marketing teams to align global initiatives with local strategies, ensuring a consistent brand message across all regions. · Vendor Management: Oversee relationships with external vendors, ensuring high-quality service and exploring cost-efficient options to enhance project delivery.