E-Commerce Manager

Birkenhead, Merseysidegbvia direct

// Job Type

Full Time

// Salary

Not disclosed

// Posted

3 months ago

// Work Mode

hybrid

About the Role

E-Commerce Manager Location: Wirral (hybrid – 3 days office; 2 days from home) Salary: £45,000 starting, scaling to £55,000 based on agreed performance targets reviewed at 12 months Reports To: Founder / Managing Director Employment Type: Full-time; Permanent About Simple Lighting Simple Lighting is a UK-based LED lighting specialist established in 2009, selling 1,000+ products across domestic and commercial categories. We operate on Shopify Plus, alongside sub-brands ExitGuardian (emergency lighting), Lighteez and TitanDrive. Our customer base splits roughly 50/50 between trade (Electricians, contractors) and DIY homeowners, and we hold around 14,000 combined five-star reviews across Google, Trustpilot and Reviews.io. We've just completed a major platform migration from Magento 2 to Shopify Plus, and we're now in the next phase of growth – sharpening paid media, scaling content, optimising conversion, and building out internal tooling. We're a small, capable team that moves quickly and values direct, practical thinking over corporate process. The Role We need an E-Commerce Manager who can take operational ownership of the website and surrounding digital channels, freeing up the Founder to focus on strategy, supplier relationships and product development. This isn't a coordinator role – you'll own trading performance, run the digital marketing stack, and lead the content team day-to-day. You'll work closely with the Founder, the Office Managers (Will and Chris), the Content Manager (Janelle), and our Philippines-based creative team (Designers, Copywriters, 3D Artist, Social Exec). Key Responsibilities Trading and Site Performance: <ul> <li>Own day-to-day trading performance across Simple Lighting and sub-brand sites.</li> <li>Monitor and report on revenue, conversion rate, AOV, traffic and margin (GA4, Shopify Analytics, ProfitMetrics).</li> <li>Identify and action commercial opportunities – promotions, bundling, price testing, range gaps.</li> <li>Manage the Shopify Plus backend – collections, navigation, product catalogue, app stack.</li> </ul> Paid Media: <ul> <li>Manage Google Ads (currently self-managed by the Founder – you'll take this on).</li> <li>Develop Microsoft Ads further (server-side tracking already in place).</li> <li>Lead Meta ads strategy – Advantage+ Shopping Campaigns, creative testing pipeline, volume creative tooling.</li> <li>Make profit-led decisions, not revenue-led – we care about contribution margin, not vanity ROAS.</li> </ul> SEO and Content: <ul> <li>Work with Janelle to maintain the content roadmap – category pages, product pages, blog content, FAQ schema.</li> <li>Enforce content standards (commercial intent on category pages, internal linking, SEMrush-validated keywords, meta data standards).</li> <li>Continue post-migration SEO work – indexation monitoring, GSC management, technical fixes.</li> <li>Oversee Amazon listing optimisation alongside the website.</li> </ul> Email and Retention: <ul> <li>Manage Klaviyo – campaigns, flows, segmentation, deliverability.</li> <li>Build the retention programme alongside acquisition.</li> </ul> Team and Suppliers: <ul> <li>Brief and review work from the Philippines team (Designers, Copywriters, Social Exec) – briefs out by 10am UK for same-day acknowledgement.</li> <li>Line-manage Janelle (content) day-to-day.</li> <li>Liaise with payment processors, platform partners and external agencies.</li> </ul> Reporting: <ul> <li>Weekly trading report to the Founder.</li> <li>Monthly performance review with clear actions.</li> </ul> What We're Looking For Essential: <ul> <li>4+ years in an e-commerce role, ideally including time as an E-Commerce Manager or Senior Executive.</li> <li>Hands-on Shopify experience (Plus preferred but not essential).</li> <li>Proven Google Ads ownership – you've personally built and optimised campaigns, not just briefed an agency.</li> <li>Strong SEO fundamentals – on-page, technical basics, content strategy, GSC literacy.</li> <li>Comfortable in GA4 and pulling your own data – not afraid of a spreadsheet.</li> <li>Confident managing creative and content briefs.</li> <li>Direct, plain-English communicator – we don't do corporate fluff.</li> </ul> Nice to Have: <ul> <li>Commercial awareness around profit, not just revenue – experience with profit-based bidding tools like ProfitMetrics, or a track record of managing to contribution margin.</li> <li>Meta ads management experience.</li> <li>Klaviyo or comparable email platform experience.</li> <li>Algolia or similar on-site search and merchandising tool experience.</li> <li>Background in trade / DIY, lighting, electrical or home improvement.</li> <li>Experience post-migration (Magento to Shopify, BigCommerce to Shopify, etc.).</li> <li>Amazon Seller Central exposure.</li> </ul> You'll Thrive Here If You: <ul> <li>Want operational ownership, not committees.</li> <li>Prefer making the decision and moving, then measuring.</li> <li>Are comfortable being the most senior digital person in the room.</li> <li>Push back when you disagree – we'd rather argue it out than agree quietly.</li> </ul> What We Offer: <ul> <li>£45,000 starting salary, scaling to £55,000 based on agreed performance targets reviewed at 12 months (targets set jointly within your first 30 days – typically around revenue growth, profit margin and conversion rate).</li> <li>Hybrid working – 3 days in our Wirral office, 2 days from home.</li> <li>25 days holiday plus bank holidays.</li> <li>Pension scheme.</li> <li>Genuine ownership of the role – you'll set the agenda, not chase someone else's.</li> <li>Direct access to the founder and the commercial reality of the business.</li> <li>An established, profitable business (16 years trading) with clear growth plans.</li> </ul>

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