About the Role
Senior Performance Marketing Manager
full-time, Amsterdam, Marketing, Marketing/Product
Your mission
We are looking for a Senior Performance Marketing Manager to strengthen our team in Amsterdam, The Netherlands, and work with other team members in Kuala Lumpur, Malaysia. As a Senior Performance Marketing Manager at Sam Media you will handle day-to-day operations such as Google Ads and programmatic campaign management, leveraging data to drive revenue for the business, and collaborate with other departments to bring the best value.
Responsibilities:
Own the creation, implementation, and optimization of all display activity for your markets to drive revenue for the business.
Creating banners and publishing campaigns
Managing Google Ads campaigns and making sure that our investments bring the expected revenue within the given time frame.
Leverage data and analytics tools to determine the effectiveness of campaigns and constantly optimize.
Observing user journey on the pages and working with design to optimize to the full extent.
Collaborate with other teams (Business Development, Design, Data & Tech) to bring campaigns to life.
Develop and execute country marketing strategies to grow/maintain revenue.
Explaining, sharing important actions taken on marketing side with the Country Focus team(s)
Working with other teams to get the most out of marketing campaigns
Identify and test new verticals and funnels
Your profile
4+ years of experience with Google Ads (display) in different verticals.
Comfortable segmenting large data sets to optimize campaigns (Knowledge of simple data tools is a plus)
Experience in the mVAS industry or subscription modeled businesses is required.
Experience with other marketing channels (Meta, Tiktok, GMP) is a plus.
What will make you successful
A data-driven attitude with an analytical mind
Attention to detail
Results-driven and performance-focused
Embracing a test & learn approach and not afraid to fail
Eagerness to do A/B tests to keep the campaigns ahead of the competition
Proactive and creative problem-solving capabilities
Team player mentality
Determined, unafraid to challenge others and push boundaries to achieve success
Self-motivated and resilient, able to tackle complex challenges head-on
Ability to multitask and strong project management skills
Why us?
We offer a competitive salary in line with market conditions and your skills and experience.
We offer flexible working schedules.
Personal development, learning and growth is integrated in our culture, you have the freedom and the budget to travel, attend conferences, workshops and training.
We offer visa sponsorship and a comprehensive relocation package when applicable.
We organize many company-sponsored activities including an annual company retreat.
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Tech Stack
Google Adsprogrammatic campaign managementdata analysisGoogle Ads (display)