About the Role
Barbaricum is seeking a Digital/Social Media Specialist to support a contract for the Public Affairs and Outreach Directorate at U.S. Fleet Forces Command in Norfolk, Virginia.
The Digital and Social Media Specialist will play a crucial role in enhancing Naval communication strategies, managing websites, executing social media plans, and creating engaging digital content. The selected candidate will help maintain a strong online presence and effectively engage with target audiences.
Responsibilities:
Develop and implement digital communication strategies in alignment with Navy public affairs objectives.
Manage Navy websites and update content using content management systems such as AFPIMS.
Create, schedule, and publish engaging and compliant content across official Navy social media platforms.
Monitor, track, and analyze website and social media performance metrics and KPIs.
Recommend content and platform adjustments based on analytics to improve audience engagement and effectiveness.
Support the development of communication plans and campaigns that align with broader outreach initiatives.
Coordinate with stakeholders across commands to ensure message consistency and policy compliance.
Produce content—including graphics, infographics, and short videos—using Adobe Creative Suite tools.
Ensure all published material meets DoD editorial and branding guidelines, including AP Style compliance.
Qualifications:
Active DoD Secret Clearance (interim clearance not accepted).
Bachelor’s degree.
5+ years of relevant experience in digital communications, including web design/development, content creation, social media planning/execution, and website/social media analytics.
Experience in communication planning and strategy.
Strong writing and editing skills with an eye for clean formatting and adherence to Navy and DoD standards.
Demonstrated ability to craft and implement social media strategies for public sector or government clients.
Proficiency in analyzing digital performance data and translating insights into actionable recommendations.
Highly proficient in Microsoft Office programs.
Experience with Adobe Creative Suite preferred.
Experience with AFPIMS a plus.