About the Role
Last date to apply: We are continuously accepting applications 300 years of start-up spirit: We shape what tomorrow will bring. Our solutions make outdoor living smarter. And that’s why we’re looking for people who choose the future over routine. For some, it's just a garden. For us, it's a garden full of possibilities. With GARDENA, we make gardening easier, smarter, and more sustainable – are you in? As a Product Marketing Expert, you are responsible for awakening the wishes of our target consumers by convincing them that our products are the right choice for their gardening needs! As the interface between Product Management and Brand you will provide the right product communication for new product launches and existing ranges within the Pump/Powered Garden Tools. Thus resulting in a significant contribution to the growth and success of the Powered Garden Business Unit. Responsibilities: Define and development value propositions and product communications on a category, range or product level within the Powered Garden Business Unit Analysis and interrupt consumer/market insights to help define value propositions and messaging for specific target groups Understand consumer profiles, purchasing journey and buying attitudes for products Responsible for translating product solution concepts and features into easy to understand messaging/stories tailored towards different consumer target groups. With a strong justification why to buy over competitors Briefing, creation, proofing & approval of all Product Tool Kit assets in line with brand guidelines including photography, videos, messaging and packaging etc. Grow application and product expertise through hands on product use Close co-operation with various teams such as Product Management, Brand & Marketing, External Agencies as well as across other Business Units Responsible for understanding competitor products, messaging & value offers Support internal sell in assets & present at events such as Go-Live Work closely with Brand and Marketing teams (centrally/locally) to collect feedback and insights throughout the season Ensure all relevant product marketing information and data is available Requirements: Ideally educated to a degree level in marketing or similar discipline Must have a strong experience in marketing or product communication in consumer goods industry. Gardening or DIY would be an advantage Fluent language skills in both German and English Ability to interrupt consumer insights & define a clear product value proposition A passion to be hands on with product & an interest in gardening / DIY activities Customer thinking - ability to tailor product communication to different users Good at presenting and communicating complex topics simply at all levels High level of self motivation, drive to succeed & enjoys working in teams Excellent skills in planning and mulit-tasking Our promise to you You will work in a team that remains curious and takes responsibility. What matters to us is who you are — and the impact you want to make. Your benefits at GARDENA Opportunities for mobile and flexible work Individual development opportunities and international career paths Employee discounts on company products Works council social fund Daycare center in cooperation with Wieland ... and more You can find more benefits here. Discover roles that inspire growth, challenge boundaries, and allow you to be part of something bigger. Here, you’ll find a team that values bold ideas, sustainable solutions, and collaborative growth. Whether you’re just starting your career or looking for the next big step, we offer a place where passion and purpose come together. Explore our openings and take the first step in your Husqvarna journey. Shaping great experiences is what we do. With our passion for innovation, we create new solutions to enhance urban and green spaces used and loved by many. Transforming the way the world care for outdoor environments. For more than three centuries we have kept innovating and re-inventing our business. Today, our innovation drives us forward toward a sustainable future, turning opportunities into value for our customers. Our goal is market leadership, grounded in a vision to shape our industry and make a meaningful impact. Read more about our vision and mission here We are an equal opportunity employer and celebrate diversity. We are committed to create an inclusive environment for all employees and candidates. Together as a team, we can bring the best ideas to life. Diversity and inclusion is about each and every one of us. We are curious, bold, and built by our differences. At Husqvarna Group, we choose to build on various perspectives to create a company that is stronger – and where we have fun together. Learn more about our diversity and inclusion journey here We believe that business is ultimately about people, as a team, we win and grow together. Our culture is the fuel that drives us to achieve our goals, built on three culture themes: Bold: We push boundaries, take risks, and act decisively, stepping outside our comfort zones to explore new opportunities. Dedicated: We’re driven by our passion to shape great experiences - and we’ve got the dedication to follow through. Care: We put people first – our customers, our team and future generations. Care is what connects us, spurs our growth and our ability to win together Together, these values empower us to lead, adapt, and grow as a team. Learn more about our culture here