Head of Marketing & Commercial Strategy

Head of Marketing & Commercial Strategy

Location: Sheffield

Salary: Competitive + Bonus

Industry: Market Intelligence / Data / Information Services

Reference: HMCS-SHEFF-DB

Our client, a well-established and globally recognised provider of market analysis, is seeking an experienced and commercially focused Head of Marketing & Commercial Strategy to support the next phase of business growth.

They specialise in delivering trusted data, analysis, and forecasting used by organisations worldwide to inform strategic decision making, purchasing, and commercial planning.

This is a senior leadership opportunity for a strategic yet hands on marketing professional who can align marketing, sales, and customer service functions to drive demand, strengthen brand presence, and enhance customer engagement.

The successful candidate will play a key role within the senior management team, contributing to wider business strategy while leading and developing a high performing commercial function.

Key Responsibilities

• Develop and implement a coordinated commercial strategy aligning marketing, sales, and customer service
• Generate demand and drive new business growth across international markets
• Strengthen brand positioning through targeted marketing initiatives
• Oversee marketing campaigns, communications, and digital activity including website strategy, SEO, GEO/AEO, content marketing, and lead generation
• Support subscription renewals through engagement strategies and value-driven communication
• Ensure a consistent and high-quality customer experience across all commercial touchpoints
• Analyse market trends and customer needs to identify growth opportunities
• Work closely with senior leadership to support wider business objectives
• Encourage collaboration across teams and departments
• Lead, manage, and develop the marketing function

Key Skills & Experience

• Proven experience in a senior marketing or commercial leadership role
• Strong commercial awareness with the ability to translate strategy into results
• Experience managing and developing teams
• Track record in demand generation, brand development, and customer engagement
• Strong understanding of digital marketing including SEO, paid search, paid social, content, and emerging AI-driven search (GEO/AEO)
• Excellent communication and stakeholder management skills
• Highly organised with the ability to manage multiple priorities
• Collaborative approach with strong cross-functional working capability
• Experience within B2B services, data, publishing, research, or information services is advantageous but not essential.

Package & Benefits

• Competitive salary
• Annual bonus scheme
• 25 days holiday + bank holidays
• Additional birthday day off
• Pension scheme
• Private health insurance
• Death in service benefit
• Employee assistance programme
• Hybrid working (up to 6 days per month from home)

To Contact Direct

Daniel Barnett

Senior Executive Consultant

0151 209 2050

daniel.barnett@aspion.co.uk

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